How Marketers Are Using AI

Are you a marketer who uses artificial intelligence (AI)-generated content as part of your marketing strategy?

If not, you should consider it!

Sharing AI-generated content that appeals to your target audience helps increase brand loyalty. The result is a stronger competitive edge in the marketplace.

So, how are marketers using AI?

Social media posts

Many marketers use AI to create a social media calendar and social media posts:

  • Use data analysis to better understand the audience
  • Generate content ideas, topics, and headlines for social media posts
  • Optimize AI-generated content for specific social platforms
  • Automatically post content at the most effective times
  • Craft more relevant social media posts

Product descriptions

Marketers leverage AI-powered tools to accurately explain each product’s functionality and features. Help your target audience understand the product terminology and benefits.

Blog posts

Many marketers implement AI to save time and money when creating blog posts:

  • Analyze customer behavior, preferences, and browsing history to target the content to specific audiences
  • Quicken topic generation, research, and writing
  • Create content relevant to the audience to increase engagement and conversion rates
  • Get help with formatting, proofreading, and optimizing the content

Email marketing

Marketers use AI-powered tools to modify emails to encourage customers to click through:

  • Analyze past email campaigns and subject lines’ performance
  • Create email subject lines that catch the customer’s attention
  • Discover the optimal time and day to send an email
  • Increase the odds of recipient engagement
  • Conduct A/B testing to maximize performance
  • Improve open rates, click-through rates (CTR), and conversions

Image creation

Many marketers use AI to include images in their blog posts, social media posts, and product staging. Images help the content rank higher in search engines for greater click-throughs and conversions.

Landing pages

Marketers leverage AI-based tools to enhance the user experience (UX) and improve how customers navigate their websites:

  • Analyze user behaviors to determine the most effective landing page elements
  • Run landing page A/B testing to find the most effective page layout and design for higher conversion rates
  • Analyze load times, bounce times, and other relevant data to optimize the landing page

Are you looking for content marketing services?

Let BARQAR know! Our digital marketing experts specialize in delivering targeted content marketing and other digital services for SMBs. Give us a call today!

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