Sales & Marketing Alignment: How to Create Emotion Throughout Marketing and Sales Cycle

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What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages… Read more »

Sales & Marketing Alignment: Create Value Through the Marketing and Sales Funnel

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The top-performing sales organizations don’t compete on price — they sell value. If you focus on price, you’re in the commodity business. There is no differentiation between your product, or a competitor down the street.… Read more »

Sales & Marketing Alignment: How to Develop a Strong Positioning Message

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What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages… Read more »

Sales & Marketing Alignment: How to Eliminate the Disconnect Between Marketing and Sales

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  The world’s top performing organizations have alignment across the board, especially between sales and marketing. If you’re looking to improve lead generation, sales close ratio and revenue – you need a plan to ensure… Read more »

How Long Should My Social Video Be?

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This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »

What Do Your Website Visitors Want to Read? Survey Says…

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Want to improve search results? Want to rank higher in Google? Want to get more website traffic? Want to drive more leads? Yes, yes, yes and HELL YES! Those are some simple questions that every… Read more »

What is a Google Featured Snippet and How Do You Get One?

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What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is… Read more »

Key Pillars to Driving Business Growth and Change: Your Promise

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Nike. Coca-Cola. Apple. Unless you’ve lived under a rock your entire life, you have well-formed perceptions of each of these juggernauts. Sure, they have quality products. Memorable logos. Catchy slogans and jingles. But their sustained… Read more »

Key Pillars to Driving Business Growth and Change: Your People

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Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »

Key Pillars to Driving Business Growth and Change: Your Process

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Do it better. Do it faster. Do it cheaper. In today’s hyper-competitive, 24/7, rapidly changing business environment, companies like yours are under tremendous pressure to keep up – or eat their competitors’ dust. The businesses… Read more »