Here’s How to Build an Instagram Following

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It’s visual. Slightly addictive. And taking the marketing world by storm. It’s Instagram – and if your business isn’t using it, you’re missing out on massive opportunities to build your brand, engage with customers (current… Read more »

Are You Using Facebook Ads Effectively?

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What’s the difference between a Facebook ad campaign that generates a 1,000x ROI – and one that falls flat on its face? Know-how! And that’s what you’ll find in today’s post. Facebook has enormous advertising… Read more »

How Is Video Marketing Changing the Playing Field?

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Tired of being pushed around by big businesses with their massive marketing budgets? Video marketing levels the playing field! Thanks to advances in smartphone technology and the explosion of social media usage, small businesses like… Read more »

Should I Geo-Target My SEO Campaign?

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Tired of nationals and other big brands dominating the web with their deep pockets? Want to rank better for the most relevant keywords for your niche? Ready to modernize your search engine marketing strategy –… Read more »

Email vs. Cold Calling

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To dial or type? THAT is the (marketing) question. On the one hand, statistics shared by HubSpot extol the virtues of email marketing: 59% of respondents say marketing emails influence their purchase decisions. More than… Read more »

Schema and SEO – Do They Go Hand in Hand?

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Schema. Structured data. Microdata. Oh my! As online marketing experts, we know that staying on top of SEO best practices requires continual learning – lots and lots of it. And we’re here to help. Today,… Read more »

Buffalo Fourth of July Fireworks – 2019

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As a leading Western New York digital marketing agency, BARQAR is proud to be a part of our great nation. And who doesn’t love fireworks? So, in honor of our country’s “birthday,” we’re sharing our… Read more »

5 Key Indicators That Tell You If Your SEO Is Working

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It’s pretty easy to tell if a flashlight is working: Turn it on. If it lights up, you’re good to go! If only it were that easy to tell if your SEO is working …… Read more »

Avoid Black Hat Tactics in Your Email Marketing

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Want to alienate your customers? Tick off your prospects? Ruin your company’s online reputation? We didn’t think so! Every business needs to market its products and services. But there’s a big difference between taking the… Read more »

Is Pinterest Worth It Anymore?

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When you think of social marketing “heavy hitters,” Pinterest may not immediately spring to mind. After all, the platform is commonly known as an online bulletin board to store and share images and videos. But… Read more »