Bad Marketers are Ignorant (of Social Media Trends)

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Smart Marketing … uses social media to stay top-of-mind and create a competitive advantage. Pew Research Center found that 8 in 10 U.S. adults use Facebook. And 467 million Americans use LinkedIn. Let those numbers… Read more »

Bad Marketers Don’t Keep Up (with Technology or their Competition)

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Smart Marketing … embraces change. Back in 1965, Intel co-founder Gordon Moore made a prediction known as Moore’s Law, which states that computer processing speed doubles every 18 months. Translation? In just 2 years, your… Read more »

Bad Marketers Have No Understanding (of Their Customers’ Needs)

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Smart marketing…is built around customer personas. Who is buying from you – and exactly how much do you know about them? What are your customers’ biggest challenges? What problems keep them up at night? If… Read more »

Bad Marketers Think SEO Lasts Forever

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Smart marketers…understand that SEO is a process – not a one-time event. Want to dominate search results? Get ranked higher? Generate more traffic to your website? What business doesn’t! After all, 94% of buyers conduct… Read more »

Bad Marketers are Copycats

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They only use other people’s content! Smart marketers…write and post original ideas. While it’s perfectly fine to share other people’s content from time to time, at least two-thirds of your posts (on social media and… Read more »

Bad Social Marketing Lacks Consistency

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Especially when it comes to results! Smart Marketing … is a process. Not an event. Would expect a vegetable garden to yield a great harvest if you didn’t tend it regularly? Of course not. Everyone… Read more »

Bad Marketers Ignore Trolls

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Smart marketers…closely monitor their online reputation and have a proactive review program in place. Here’s a fun fact for you: 84% of people trust online reviews as much as a personal recommendation. Well, it’s a… Read more »

Marketing Tools of the Trade

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As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our… Read more »

Bad Marketers Have an Image Problem

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Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand… Read more »

Bad Marketers Sell (and sell and sell and sell)

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Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »