What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages… Read more »
The top-performing sales organizations don’t compete on price — they sell value. If you focus on price, you’re in the commodity business. There is no differentiation between your product, or a competitor down the street.… Read more »
What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages… Read more »
The world’s top performing organizations have alignment across the board, especially between sales and marketing. If you’re looking to improve lead generation, sales close ratio and revenue – you need a plan to ensure… Read more »
This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »
Want to improve search results? Want to rank higher in Google? Want to get more website traffic? Want to drive more leads? Yes, yes, yes and HELL YES! Those are some simple questions that every… Read more »
What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is… Read more »
Nike. Coca-Cola. Apple. Unless you’ve lived under a rock your entire life, you have well-formed perceptions of each of these juggernauts. Sure, they have quality products. Memorable logos. Catchy slogans and jingles. But their sustained… Read more »
Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »
Do it better. Do it faster. Do it cheaper. In today’s hyper-competitive, 24/7, rapidly changing business environment, companies like yours are under tremendous pressure to keep up – or eat their competitors’ dust. The businesses… Read more »
