Free Webinar – Positioning 101: How to Create a Strong Brand Message

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Have you ever wondered how some brands create raving (sometimes lunatic) fans while others falter? It’s not an accident. Companies that understand their unique position and value in the market can thrive. In order to… Read more »

SEO In 2018: A Webinar That Shows You How to Dominate Search Results

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As part of our Smart Marketing Webinar Series, we have just wrapped up our SEO in 2018 webinar. You’ll find tips and strategies for: Creating a strong SEO foundation Developing an ongoing content strategy Practical… Read more »

What is a Google Featured Snippet and How Do You Get One?

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What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is… Read more »

How to Search Engine Optimize Your Site for Voice Search

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A recent report from ComScore predicted that 50% of all online searches with be voice searches by 2020. With Google, Alexa and more home assistants showing up in homes across the nation, voice search is… Read more »

What are Semantic Keywords and How Do They Impact SEO?

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“Semantic keywords” in SEO speak, refer to the meaning and intent behind a specific keyword phrase. When someone enters a search query into Google, there is some user intent behind that search. For example, if… Read more »

What is Google RankBrain?

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Is it a hip new game show? A nutritional supplement that’ll make you super smart? Nope. Google RankBrain is a machine-learning artificial intelligence (AI) system Google developed to serve up the best-fit results for rare… Read more »

School’s In Session: New School Vs. Old School SEO

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I’m going to pull a dad move and give you a “back in my day” story. I’m not going to talk about how I used to walk uphill both ways in the snow to get… Read more »

What Type of Content Do Your Customers Want?

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Content marketing can be extremely effective. Content marketing can drive engagement. Content marketing can advance people through the sales process. Content marketing can help close a sale. Content marketing can differentiate your company… …But only… Read more »

How to Know When it’s Time to Update your SEO Strategy?

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Looking to drive more visibility for your company? Want to be seen as a leader in your industry or local market? Would you love more qualified inbound leads who are looking for the exact services… Read more »

Case Study: A Small Change to a Web Form Gets 10x The Leads

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  As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »