Nike. Coca-Cola. Apple. Unless you’ve lived under a rock your entire life, you have well-formed perceptions of each of these juggernauts. Sure, they have quality products. Memorable logos. Catchy slogans and jingles. But their sustained… Read more »
Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »
Do it better. Do it faster. Do it cheaper. In today’s hyper-competitive, 24/7, rapidly changing business environment, companies like yours are under tremendous pressure to keep up – or eat their competitors’ dust. The businesses… Read more »
You could drop a pin. You could list your latitude and longitude. You could describe how your body is situated in space. There are myriad ways to communicate your individual “position” – but in business,… Read more »
This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »
Have you ever gone to a company’s Facebook page to ask a question, only to receive an answer a couple days later, or sometimes not at all? This probably left you frustrated and not wanting… Read more »
When you think about social media a few big players come to mind right away…Twitter, Facebook, Instagram, Snap… But there is another big player that many marketing and social strategies overlook: YouTube. In fact, a… Read more »
Want to improve search results? Want to rank higher in Google? Want to get more website traffic? Want to drive more leads? Yes, yes, yes and HELL YES! Those are some simple questions that every… Read more »
Smart Marketing Tip: Clearly Define Your Positioning Message Your positioning message distinguishes your offerings from other companies’ in a way that matters to customers, so they know why they should buy from you – and… Read more »
Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.… Read more »
