As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »
Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity… Read more »
I had the pleasure of attending the SmarTech2018 networking event and panel discussion last night with some innovative thinkers in the sales, marketing and technology space. One the panel were: Charlie Locke, VP of… Read more »
Did you know that 56% of all web traffic is from mobile devices? And that number is growing quickly! Unfortunately, many websites are still “immobilized” and not mobile-device friendly. Smart websites…adjust to the device they… Read more »
The call to action, that is! Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? No? Then you need to revamp your calls… Read more »
Emotional appeal, that is. Smart marketing…uses emotions to create a response. The way customers remember an experience impacts how they rate it. And you know what dramatically affects the way customers remember experiences with your… Read more »
Looking to drive more visibility for your company? Want to be seen as a leader in your industry or local market? Would you love more qualified inbound leads who are looking for the exact services… Read more »
Online advertising can be extremely effective — if used the right way. But just like many things today, there are a lot of options. Some of these options might work great for one type of… Read more »
Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand… Read more »
Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it… Read more »
