How Can I Increase My Domain Authority?

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Want your site to be popular with the right audience? Want your content to appear at the top of search results? Want to be known as the “it” site for your industry, services or products?… Read more »

Google Ads Don’t Have to Be Scary! Here’s How They Work

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BOO! As kids (OK, sometimes even as adults), most of us are terrified of those animated Halloween props we see in dark, creepy haunted houses. But when someone turns on the lights, the fear vanishes.… Read more »

4 Tips for a Successful Email Marketing Campaign

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How many emails have you received this week? Dozens? Hundreds? More? We’re inundated with email – so much so that you may think, “What’s the point in using it for marketing?” But we’re going to… Read more »

A Quick Analysis of Google’s “People Also Search For” Box

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If you use Google, you’re probably familiar with its “People also ask,” “Related search” and “Searches related to” features. Each tries to provide additional relevant queries for your search. But have you seen “People also… Read more »

A Recipe for Success: Digital Ingredients for Restaurants

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No matter what kind of restaurant you own, success starts with great recipes – for food AND marketing! As a restauranteur, you put a ton of effort into controlling the end product you put on… Read more »

Here’s How to Get the Coveted Featured Snippet

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Want to make your content a real internet rock star? Today’s post shows you how – by earning a coveted spot on search engine results pages: The Featured Snippet First off … What is a… Read more »

7 Rules to Follow for SEO-Friendly Content

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Humans or algorithms: Which master must your content serve?  Answer: Both!  For your content to rank well in search, appeal to the right audience, and generate leads and sales, it needs to please both search… Read more »

Drive Traffic to Your Website – Without SEO

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SEO: We blog about it a lot: Old School vs New School SEO Technical SEO – Why Is It Important? How to Optimize Your Site for Voice Search Why? Because it’s one of the best… Read more »

Here’s How to Build an Instagram Following

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It’s visual. Slightly addictive. And taking the marketing world by storm. It’s Instagram – and if your business isn’t using it, you’re missing out on massive opportunities to build your brand, engage with customers (current… Read more »

Are You Using Facebook Ads Effectively?

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What’s the difference between a Facebook ad campaign that generates a 1,000x ROI – and one that falls flat on its face? Know-how! And that’s what you’ll find in today’s post. Facebook has enormous advertising… Read more »