Have you ever wondered how some brands create raving (sometimes lunatic) fans while others falter? It’s not an accident. Companies that understand their unique position and value in the market can thrive. In order to… Read more »
As part of our Smart Marketing Webinar Series, we have just wrapped up our SEO in 2018 webinar. You’ll find tips and strategies for: Creating a strong SEO foundation Developing an ongoing content strategy Practical… Read more »
What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is… Read more »
A recent report from ComScore predicted that 50% of all online searches with be voice searches by 2020. With Google, Alexa and more home assistants showing up in homes across the nation, voice search is… Read more »
“Semantic keywords” in SEO speak, refer to the meaning and intent behind a specific keyword phrase. When someone enters a search query into Google, there is some user intent behind that search. For example, if… Read more »
Is it a hip new game show? A nutritional supplement that’ll make you super smart? Nope. Google RankBrain is a machine-learning artificial intelligence (AI) system Google developed to serve up the best-fit results for rare… Read more »
I’m going to pull a dad move and give you a “back in my day” story. I’m not going to talk about how I used to walk uphill both ways in the snow to get… Read more »
Content marketing can be extremely effective. Content marketing can drive engagement. Content marketing can advance people through the sales process. Content marketing can help close a sale. Content marketing can differentiate your company… …But only… Read more »
Looking to drive more visibility for your company? Want to be seen as a leader in your industry or local market? Would you love more qualified inbound leads who are looking for the exact services… Read more »
As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »
