Effective Online Reputation Management

When was the last time you thought about your business’s online reputation? If it’s been a while, you should take a look at it today.

First impressions matter

What prospective customers think about your business significantly depends on what they see online. They might visit your company’s website and social media pages, read online reviews, or scan user-generated content to decide whether to purchase your products or services.

Benefits of effective online reputation management

Monitoring the online mentions of your business helps present your brand in the best light. Maintaining awareness of your business’s social media presence, customer feedback, and search results lets you take action accordingly.

For instance, if you come across a negative online review, you can professionally respond and offer to contact the customer to discuss their issue. Potential customers who come across this review can see you strive to resolve issues to the customer’s satisfaction. These customers are likely to do business with you because you prioritize customer service.

Use online reputation management to rank higher in search engines

Take a comprehensive look at the online mentions of your business. Pay close attention to any potentially adverse content. Then, develop a strategy to improve or maintain your online reputation.

For instance, if you come across a negative product or service review, you can take the following actions:

  • Develop and implement an action plan to receive positive reviews for the same product or service.
  • Create a public relations campaign around the benefits and unique selling points of the offering.
  • Use influencer marketing to promote the product or service.
  • Build relationships with journalists to encourage positive articles about the offering to increase purchases.
  • Publish content about the product or service on your blog and social media pages.

Regularly creating positive content helps push down a negative review in search engine results. Then, the review is less likely to be noticed than the positive content.

Build online trust signals

Trust signals encourage prospective customers to feel confident about purchasing your products or services. You can optimize these signals by emphasizing a positive customer experience.

Online trust signals include:

  • Providing an incentive for customers to leave online reviews.
  • Clarifying how your customers are protected by easy returns or a money-back guarantee.
  • Include proof points on your website that emphasize your product’s or service’s quality and reliability.

Take advantage of BARQAR’s reputation management services

BARQAR’s reputation management services can assist your business in maintaining and building a positive image:

  • Survey your audience: We use a simple survey to qualify your customers based on their experience.
  • Encourage positive online reviews: We encourage customers who highly rate your business to leave a testimonial and online review on the most influential industry-related sites.
  • Limit negative reviews: We encourage customers who don’t highly rate your business to privately leave feedback for you.
  • Highlight testimonials to improve search rankings: Use our search engine optimization (SEO)-enhanced widget to display current, positive customer feedback on your website to boost your business in search rankings.

Looking for help with managing your brand’s online reputation?

Take control of what customers are saying about you. BARQAR’s online reputation management services make it effortless to improve your online ratings. Start the process today!

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