Like us, you understand the importance of adding quality blog posts to your website. This type of content draws readers to your site and encourages them to learn from your information. The more these users navigate your site, the more likely they are to result in conversions.
Another benefit of adding blog posts to your site is your potential to rank higher in search engine results pages (SERPs). The more your readers like and understand your posts, the more inclined they are to share your content. This can help your site rank more prominently in search results.
Implement these tips to create effective blog posts for your SMB website.
Consider your message
Think about what you want to share with your readers. Include the purpose of your blog post and which action readers should take when they finish it. Use your answers to guide the search intent related to your post. You can use the search results for the search term you want to rank with to gain additional insight into this issue.
Conduct keyword research
Determining which words your audience searches for can help you rank high in SERPs. These are the topics you write about and the keywords you should use in your text.
Structure your blog post
Include an introduction to your topic, your main message in the body, and a conclusion summarizing your main ideas. This helps make your three sections readable.
Include headings and paragraphs
Relevant headings help your readers understand what the part of your blog post is about. This aids in scanning your information and clarifying the structure of your post. Also, include your keyword in some of your subheadings to promote engagement.
Be sure you stick with one idea per paragraph. Also, keep your sentences short to maintain engagement. Plus, summarize your main idea in one sentence.
Use transition words
Transition words help your readers understand the relationship between your paragraphs and sentences. Examples include “first of all,” “secondly” and “finally.” You also may use “to sum up” or “in short” to signal that your conclusion is next.
Choose related keywords
Google uses synonyms and other keywords related to your focus key phrase to understand the topic of your text. This is why you should use these types of words throughout your copy.
Optimize the length of your blog post
Make sure your post is at least 300 words. Although Google likes longer content, you also want to maintain readers’ interest.
Link to existing content
Include links to other content you wrote on the same topic as your current blog post. This increases your authority on the subject. Internal linking also helps readers navigate your website. Plus, it helps Google manage and understand the relationships between different content on your site, which impacts your rankings.
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