What Is the Point of Creating a Personal Brand?

Did you hear the latest news from BARQAR? We’re launching a program to help each of our clients create their personal brand!

To develop a client’s personal brand, we interview the client to uncover relevant information to create articles, videos, social media snippets, quotes, and more. The goal is to position each client as a key leader with extensive knowledge and credibility in their industry.

What is a personal brand?

A personal brand is a marketing strategy to promote an individual and their career. These details include the individual’s:

  • Goals
  • Skills
  • Accomplishments
  • Qualifications
  • Unique talents
  • Professional values
  • Work ethic

A personal brand defines who an individual is and what they want to attain within their industry. This information helps form the individual’s professional reputation. The individual can market their skills and experiences to attract potential clients.

How does a personal brand differ from a company brand?

A personal brand shows a different side of a business owner than a company brand:

  • A personal brand helps clarify the owner’s company’s mission and business objectives to create a connection with the target audience.
  • Aligning a personal brand with business objectives helps the company stand out in a crowded market.
  • A personal brand helps strengthen the company’s image.

Why is a personal brand important?

A personal brand serves many purposes:

  • Set an individual apart from competitors: Show what the individual has that others lack and how it can benefit clients.
  • Show how a business owner can benefit clients: The individual can stay top-of-mind when clients need specific skills and services.
  • Control the narrative: Monitor how an individual is presented online to maintain the image they desire.
  • Develop client trust: Maintain a consistent look, message, and presence both online and offline so clients know who the individual is, what they stand for, and what to expect from them.
  • Build authority: Inspire trust as you position yourself as a thought leader and expert in your field.

Take advantage of BARQAR’s personal branding services

Let BARQAR’s team of creative strategists and designers construct a compelling, engaging experience that helps tell YOUR story. Contact us today for a free estimate!

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