Is transparency a bad thing or a good thing? Well, it depends! Transparency when playing poker = BAD. If you want to win at Texas Hold’em, a poker face is essential. After all, you don’t… Read more »
You could drop a pin. You could list your latitude and longitude. You could describe how your body is situated in space. There are myriad ways to communicate your individual “position” – but in business,… Read more »
Have you ever wondered how some brands create raving (sometimes lunatic) fans while others falter? It’s not an accident. Companies that understand their unique position and value in the market can thrive. In order to… Read more »
(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »
We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!” But, here is why it makes so much sense to… Read more »
Sales flat? Lack a clear marketing strategy or the resources to execute it? Marketing just not getting done? Don’t have the budget to hire a marketing professional? It might be time to hire an outside… Read more »
Leaky pipe? Time to call a plumber. Aching tooth? Time to call a dentist. In some cases, it’s easy to tell when it’s time to call an expert. But when it comes to your small… Read more »
Fall is in full swing, and with it comes some of our favorite things including Halloween & trick-or-treating! For your business, this time of year also likely includes putting the final touches on next year’s… Read more »
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Did you know that your Facebook online advertising could appear in front of “physicians in Topeka, Kansas” or “females, 40-45, in New York City”? One of the best features when it comes to online advertising… Read more »
You’ve seen the headlines regarding Apple’s iPhone 7 launch, and the new features the phone will boast. Regardless of whether you’re a fan of Apple or not…you probably have a certain level of respect for… Read more »
