Here’s How to Get the Coveted Featured Snippet

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Want to make your content a real internet rock star? Today’s post shows you how – by earning a coveted spot on search engine results pages: The Featured Snippet First off … What is a… Read more »

7 Rules to Follow for SEO-Friendly Content

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Humans or algorithms: Which master must your content serve?  Answer: Both!  For your content to rank well in search, appeal to the right audience, and generate leads and sales, it needs to please both search… Read more »

Drive Traffic to Your Website – Without SEO

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SEO: We blog about it a lot: Old School vs New School SEO Technical SEO – Why Is It Important? How to Optimize Your Site for Voice Search Why? Because it’s one of the best… Read more »

How Is Video Marketing Changing the Playing Field?

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Tired of being pushed around by big businesses with their massive marketing budgets? Video marketing levels the playing field! Thanks to advances in smartphone technology and the explosion of social media usage, small businesses like… Read more »

Which Would Work Better for Your Business – Facebook Ads or Google Ads?

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“I’ll have one of everything!” As kids, most of us dreamed of walking into an ice cream shop and ordering EVERYTHING on the menu. But while that sounds fun, we all know it’s not practical… Read more »

How Long Should My Social Video Be?

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This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »

Key Pillars to Driving Business Growth and Change: Your People

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Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »

Key Pillars to Driving Business Growth and Change: Your Process

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Do it better. Do it faster. Do it cheaper. In today’s hyper-competitive, 24/7, rapidly changing business environment, companies like yours are under tremendous pressure to keep up – or eat their competitors’ dust. The businesses… Read more »

A Template for How To Craft Your Own Positioning Message

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Smart Marketing Tip: Clearly Define Your Positioning Message Your positioning message distinguishes your offerings from other companies’ in a way that matters to customers, so they know why they should buy from you – and… Read more »

What Is a Positioning Message?

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Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.… Read more »