Category: Marketing Tips
Simple Steps to Craft Your Business’ Positioning Message
As you know, having a strong brand is important for competing in any market. After all, companies with a strong brand benefit from greater customer loyalty, an improved image, and a relatable identity. They also
Was Direct Mail Ever Really Dead?
Are you including direct mail in your marketing campaign? Hopefully, your answer is “yes!” If not, you should be. Direct mail is receiving more response than most other marketing methods. So, you should be using
Nurture Client Relationships Through Inbound Marketing
Inbound marketing is about creating content for people to share. When you provide content that appeals to your target audience, you attract qualified prospects to your business. The value your company provides is what makes
Thinking About a Rebrand? Here’s Where to Start
Is your image woefully outdated? Is your reputation down in the dumps? Has your leadership team changed dramatically? Do you need to reposition yourself to appeal to the right audience? It might be time to
How to Implement Your Company’s First Influencer Marketing Campaign
When searching for the types of goods or services you offer, people expect your company to put its best foot forward – explaining your value, detailing your competitive advantages and trying to convince individuals to
5 Ways to Make Your Employer Brand Shine This Holiday Season
Looking for ways to make your company stand out during the holidays? Holiday-related campaigns and events are a great way to showcase your brand, strengthen your culture, and make the season a little brighter. But
