Benefits of Running a General Practice Awareness Ad

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What’s the first step in growing your practice? Building awareness! Obviously, it’s impossible to attract new patients to your practice if they don’t even know you exist. And while myriad advertising mediums can help you… Read more »

Responsible Marketing During a Global Pandemic: Hitting the Right Tone

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So much has changed in the past few weeks. Our work. Our priorities. Our freedom. The very fabric of our culture. During a time when uncertainty is everywhere, it’s imperative for your brand to scrutinize… Read more »

What Can Facebook Target with Its Advertising?

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Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more… Read more »

A Guide to Marketing During the COVID-19 Crisis

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We are in unprecedented times. The COVID-19 virus has forced us to employ self-distancing, remote work, and completely changed the way the business world functions. Some companies have the chance to move forward business as… Read more »

Should Your Business Be More Transparent? Might Be a Good Thing

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Is transparency a bad thing or a good thing? Well, it depends! Transparency when playing poker = BAD. If you want to win at Texas Hold’em, a poker face is essential. After all, you don’t… Read more »

The Name’s Bot. Chatbot.

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They’re dynamic. Even intelligent. But unlike James Bond, they won’t swill vesper martinis on the job. Because they’re not human! Kidding aside, chatbots (and the machine-learning and artificial intelligence behind them) are becoming so sophisticated… Read more »

What Makes My Business Stand Out?

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When you say:   “Our service is better!”   “We make amazing products!”   “We’re the best in the business!”   Your customers think:   “Oh yeah? Who cares!”   It’s harsh, but true. While… Read more »

Progra-what Now??? Your Guide to Programmatic Advertising

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Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it’s worse: You’ve just read the first few sentences of a blog post about… Read more »

Do I Smell Love in the Air – Or Is That Just Great Advertising?

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Love the idea of growing your bottom line? Then it’s time to jump on the video marketing bandwagon. YouTube has been around for years (as a matter of fact, they activated their domain name on… Read more »

Help! I Don’t Know What Keywords to Rank for…

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At BARQAR, we hear pleas like these every week. And we feel your frustration! SEO is a moving target, and Google is notoriously secretive about just what keywords and other ranking factors will help you… Read more »