Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »
Do it better. Do it faster. Do it cheaper. In today’s hyper-competitive, 24/7, rapidly changing business environment, companies like yours are under tremendous pressure to keep up – or eat their competitors’ dust. The businesses… Read more »
This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »
Smart Marketing Tip: Clearly Define Your Positioning Message Your positioning message distinguishes your offerings from other companies’ in a way that matters to customers, so they know why they should buy from you – and… Read more »
Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.… Read more »
As we’ve said before at Barqar Marketing, bad marketers have no value proposition. But bad marketers can also have an incomplete or inaccurate value proposition. Your value proposition informs every marketing communication you generate and… Read more »
Have you ever wondered how some brands create raving (sometimes lunatic) fans while others falter? It’s not an accident. Companies that understand their unique position and value in the market can thrive. In order to… Read more »
As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »
Smart marketing…is built around customer personas. Who is buying from you – and exactly how much do you know about them? What are your customers’ biggest challenges? What problems keep them up at night? If… Read more »
Especially when it comes to results! Smart Marketing … is a process. Not an event. Would expect a vegetable garden to yield a great harvest if you didn’t tend it regularly? Of course not. Everyone… Read more »
