10 Digital Marketing Trends We’re Ready for in 2020

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“In this world nothing can be said to be certain, except death and taxes.” –Benjamin Franklin   Ben was a smart man, for sure, but we’d add one more thing to his list: change!  … Read more »

How to Set Your Marketing Goals for 2020

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Want your marketing to: Increase your topline revenue and boost profitability? Generate more inbound leads and lower sales resistance? Make your salespeople more efficient and successful? Spur more prospects to choose your business over the… Read more »

Steps to Increasing Page Speed

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In the digital realm, speed = revenue. Case in point? According to Google, 53% of mobile site visitors leave a page that takes longer than three seconds to load. 3 seconds?! That means that if… Read more »

These Are the Keys to a Successful Marketing Campaign

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Ready…FIRE! Aim. You’d never hit a bullseye with that approach, right? On the shooting range, there’s little consequence if you miss your mark. But when it comes to your company’s marketing, failing to take proper… Read more »

These Social Trends Will Put You Ahead of the Competition

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“If you’re not the lead dog, the scenery never changes.” This old adage is true for canines…and for your business, too! When it comes to social marketing, “the lead dog” stays on top of social… Read more »

Website Styles That Are Sure to Generate Traffic

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Still eking by with a website that’s little more than an online brochure? You’re missing out! A modern business website is your director of first impressions. Your 24/7/365 source of inbound leads. An essential part… Read more »

Track These 6 Email Marketing KPIs

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Time for a little Jeopardy make believe: Category: Digital Marketing Tribonds Alex Trebek: “A ruler. A scale. A sphygmomanometer.” Contestant: “What are ‘Things that won’t measure email marketing success,’ Alex!” Alex Trebek: “Correct!” OK, this… Read more »

Google Ads Don’t Have to Be Scary! Here’s How They Work

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BOO! As kids (OK, sometimes even as adults), most of us are terrified of those animated Halloween props we see in dark, creepy haunted houses. But when someone turns on the lights, the fear vanishes.… Read more »

Here’s How to Get the Coveted Featured Snippet

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Want to make your content a real internet rock star? Today’s post shows you how – by earning a coveted spot on search engine results pages: The Featured Snippet First off … What is a… Read more »

7 Rules to Follow for SEO-Friendly Content

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Humans or algorithms: Which master must your content serve?  Answer: Both!  For your content to rank well in search, appeal to the right audience, and generate leads and sales, it needs to please both search… Read more »