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Category: Marketing Tips

How Long Should My Social Video Be?

This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for

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Marketing Tips

What Is a Positioning Message?

Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.

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Marketing Tips

A Value Proposition Template For Smart Marketers

As we’ve said before at Barqar Marketing, bad marketers have no value proposition.  But bad marketers can also have an incomplete or inaccurate value proposition. Your value proposition informs every marketing communication you generate and

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