Category: Small Business
Using “Recession Psychology” to Your Business Advantage
Notice any changes in the marketing you’re seeing these days? There’s a good reason behind the shift. The way people think and react changes when we’re in a recession – so much so that there’s
Should Your Business Be More Transparent? Might Be a Good Thing
Is transparency a bad thing or a good thing? Well, it depends! Transparency when playing poker = BAD. If you want to win at Texas Hold’em, a poker face is essential. After all, you don’t
Sales & Marketing Alignment: How to Create Emotion Throughout Marketing and Sales Cycle
What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages
Sales & Marketing Alignment: Create Value Through the Marketing and Sales Funnel
The top-performing sales organizations don’t compete on price — they sell value. If you focus on price, you’re in the commodity business. There is no differentiation between your product, or a competitor down the street.
Sales & Marketing Alignment: How to Develop a Strong Positioning Message
What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages
