Sales & Marketing Alignment: How to Create Emotion Throughout Marketing and Sales Cycle

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What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages… Read more »

Sales & Marketing Alignment: Create Value Through the Marketing and Sales Funnel

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The top-performing sales organizations don’t compete on price — they sell value. If you focus on price, you’re in the commodity business. There is no differentiation between your product, or a competitor down the street.… Read more »

Sales & Marketing Alignment: How to Develop a Strong Positioning Message

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What are the biggest problems keeping your clients and prospects up at night? What are their personal and business goals? If you understand what their biggest challenges are, you can use marketing and sales messages… Read more »

Sales & Marketing Alignment: How to Eliminate the Disconnect Between Marketing and Sales

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  The world’s top performing organizations have alignment across the board, especially between sales and marketing. If you’re looking to improve lead generation, sales close ratio and revenue – you need a plan to ensure… Read more »

How Long Should My Social Video Be?

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This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »

Are You Social Enough on Social Media?

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Have you ever gone to a company’s Facebook page to ask a question, only to receive an answer a couple days later, or sometimes not at all?  This probably left you frustrated and not wanting… Read more »

How to Search Engine Optimize Your Site for Voice Search

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A recent report from ComScore predicted that 50% of all online searches with be voice searches by 2020. With Google, Alexa and more home assistants showing up in homes across the nation, voice search is… Read more »

Here’s Why EVERY Company Should Consider Google Remarketing

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Online advertising can be extremely effective — if used the right way. But just like many things today, there are a lot of options. Some of these options might work great for one type of… Read more »

Bad Social Marketing Lacks Consistency

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Especially when it comes to results! Smart Marketing … is a process. Not an event. Would expect a vegetable garden to yield a great harvest if you didn’t tend it regularly? Of course not. Everyone… Read more »

Bad Marketers Sell (and sell and sell and sell)

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Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »