A recent report from ComScore predicted that 50% of all online searches with be voice searches by 2020. With Google, Alexa and more home assistants showing up in homes across the nation, voice search is… Read more »
Online advertising can be extremely effective — if used the right way. But just like many things today, there are a lot of options. Some of these options might work great for one type of… Read more »
Especially when it comes to results! Smart Marketing … is a process. Not an event. Would expect a vegetable garden to yield a great harvest if you didn’t tend it regularly? Of course not. Everyone… Read more »
Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »
We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!” But, here is why it makes so much sense to… Read more »
Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and… Read more »
Advertising on TV? You might want to reconsider your budget allocation for 2017 if part of your audience includes the Under-50 crowd. And you seriously need to reconsider if you target millennials! Neilson’s Latest Viewing… Read more »
Happy Holidays! It’s the season for celebrating, rejoicing and for giving. But when it comes to business marketing, “it’s the thought that counts” doesn’t really count at all! In fact as marketers, if we don’t give… Read more »
Want to attract the exact right target audience? Looking to build more engagement with your customers and prospects? Want to gain visibility with new people that don’t know about you yet? What business doesn’t?! But… Read more »
Fall is in full swing, and with it comes some of our favorite things including Halloween & trick-or-treating! For your business, this time of year also likely includes putting the final touches on next year’s… Read more »
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