Bad Social Marketing Lacks Consistency
Especially when it comes to results! Smart Marketing … is a process. Not an event. Would expect a vegetable garden to yield a great harvest if you didn’t tend it regularly? Of course not. Everyone… Read more »
Category: Small Business
Bad Marketers Sell (and sell and sell and sell)
Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »
Is writing blog posts on my website worth the time and effort?
We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!” But, here is why it makes so much sense to… Read more »
What is Integrated Marketing?
Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and… Read more »
Neilson Report: TV Viewership Among Millennials Sees Drastic Decline
Advertising on TV? You might want to reconsider your budget allocation for 2017 if part of your audience includes the Under-50 crowd. And you seriously need to reconsider if you target millennials! Neilson’s Latest Viewing… Read more »
The Holidays are a Time for Giving — But in Business You’ve Got to Give Them What They Want!
Happy Holidays! It’s the season for celebrating, rejoicing and for giving. But when it comes to business marketing, “it’s the thought that counts” doesn’t really count at all! In fact as marketers, if we don’t give… Read more »
The Science Behind Creating Content Marketing That Attracts The Right Audience
Want to attract the exact right target audience? Looking to build more engagement with your customers and prospects? Want to gain visibility with new people that don’t know about you yet? What business doesn’t?! But… Read more »
Happy Halloween!
Fall is in full swing, and with it comes some of our favorite things including Halloween & trick-or-treating! For your business, this time of year also likely includes putting the final touches on next year’s… Read more »
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Here’s Why your Online Advertising Needs to be Targeted
Did you know that your Facebook online advertising could appear in front of “physicians in Topeka, Kansas” or “females, 40-45, in New York City”? One of the best features when it comes to online advertising… Read more »
4 Marketing Lessons from the iPhone 7 Launch
You’ve seen the headlines regarding Apple’s iPhone 7 launch, and the new features the phone will boast. Regardless of whether you’re a fan of Apple or not…you probably have a certain level of respect for… Read more »
