The Lesser of 2 Customer Service Evils

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Which would you rather have: bad customer service or incompetent customer service? Yikes – how about neither? Customer service guru Shep Hyken recently wrote a great post on the difference between bad and incompetent service.… Read more »

Become a Social Media Superhero!

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Are you the person in your office in charge of your company’s online presence? Are you expected to post updates faster than a speeding bullet or to overcome competing pictures of cute kittens & kids… Read more »

Involve your Team in Social Strategy!

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If you’re using social media – you’re already on the right track! Social is a key way to build your company’s online reputation and presents a lot of opportunity to promote your brand and engage… Read more »

How to Effectively Market Into the C-Suite

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As marketers, we always want to earn the attention of key decision makers. But those key decision makers, the c-level executives leading companies, are pressed for time and are pulled in many different directions. When… Read more »

How Barenaked Ladies Made me Ignore My Principles

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I used to be an avid CD buyer (remember those?), and I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and… Read more »

6 Most Common Website SEO Issues – And How to Fix Them

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Search Engine Optimization (SEO) is all about adjusting key elements on your website with the goal of driving more targeted traffic from search results. At BARQAR Marketing, we have the chance to review hundreds of websites… Read more »

How to Overcome The Top 2 Challenges for Today’s Marketer

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Today’s marketing professionals are tasked with a wide array of goals and objectives. In the past, a job title in “marketing” was often focused on branding. But today’s marketing professionals are involved in a variety… Read more »

Formula 1 Racing is a Sport of Precision

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Teams spend hundreds of millions of dollars each year to produce the best on-track product that they can. The ultimate goal of all this expense? Win a drivers’ or constructors’ championship at the end of… Read more »

Does Your Content Marketing Strategy Lack Action?

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You hear it more and more, and you see your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic,… Read more »

The 14 Most Popular Social Media Tools in 2016

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Stop working harder and start working smarter. Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help… Read more »