Doing it Disney Style

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Want to make your business as successful as possible?  The key to every successful business are happy customers.  So step up your customer service by injecting a little Disney magic into their experience. Recently, one… Read more »

What Content Inspires the Most Consumer Engagement?

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Content marketing works–when done correctly! Content marketing can be used to expand reach and visibility, educate your audience, create an emotional bond, entertain, and engage. When done properly, content marketing can also drive consumers to… Read more »

Marketing: Referral vs Inbound vs Direct – Which is the Most Effective?

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First, lets define what these three marketing strategies are.  I’ll go with Wikipedia here: Referral marketing  is a method of promoting services to new customers through referrals, usually by word of mouth.  Such referrals often happen… Read more »

Should “First Place” be the Ultimate Goal?

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Humor me for a moment and pretend your business is a pizza restaurant. You make great food, and business is going well…but it can always be better. You decide to hire someone to do your… Read more »

The Lesser of 2 Customer Service Evils

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Which would you rather have: bad customer service or incompetent customer service? Yikes – how about neither? Customer service guru Shep Hyken recently wrote a great post on the difference between bad and incompetent service.… Read more »

Become a Social Media Superhero!

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Are you the person in your office in charge of your company’s online presence? Are you expected to post updates faster than a speeding bullet or to overcome competing pictures of cute kittens & kids… Read more »

Involve your Team in Social Strategy!

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If you’re using social media – you’re already on the right track! Social is a key way to build your company’s online reputation and presents a lot of opportunity to promote your brand and engage… Read more »

How to Effectively Market Into the C-Suite

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As marketers, we always want to earn the attention of key decision makers. But those key decision makers, the c-level executives leading companies, are pressed for time and are pulled in many different directions. When… Read more »

How Barenaked Ladies Made me Ignore My Principles

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I used to be an avid CD buyer (remember those?), and I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and… Read more »

6 Most Common Website SEO Issues – And How to Fix Them

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Search Engine Optimization (SEO) is all about adjusting key elements on your website with the goal of driving more targeted traffic from search results. At BARQAR Marketing, we have the chance to review hundreds of websites… Read more »