Author: Jennifer Wills
How to Conduct a Digital Marketing Audit
When was the last time you conducted a digital marketing audit? Evaluating your digital marketing efforts identifies your strengths, weaknesses, and opportunities for improvement. This data-driven strategy increases your return on investment (ROI). A digital
Harnessing User-Generated Content for Brand Growth
User-generated content is paid or unsponsored content customers create relevant to a brand. These photos, videos, reviews, and social media posts enhance brand authenticity, credibility, and loyalty. Sharing and resharing user-generated content attracts more attention
5 Ways that Podcasting Can Help Drive Business
Do you use podcasting to help drive business? If not, you should consider it! Podcasting helps expand your brand’s reach in today’s digital landscape. Including this tool in your marketing plan helps you interact with
How to Use YouTube Shorts for Business
Would you like to engage with your target audience to build brand loyalty, drive growth, and generate word-of-mouth recommendations? If so, you should try YouTube Shorts! YouTube Shorts are videos that typically last up to
How to Create a Strong Personal Brand and Why It’s So Important
There’s a lot of buzz about creating a strong personal brand. Are you wondering why everyone’s talking about it? Personal branding involves how an individual markets him- or herself and their business or career as
Start, Keep, Kill – How to Evaluate Your Marketing Experiences
Do you know how to evaluate your marketing experiences to decide what you should keep, start, and kill? Effectively tracking and monitoring your campaigns helps determine their progress over time. Properly interpreting the data helps