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Author: Jennifer Wills

How to Conduct a Digital Marketing Audit
Blogging

How to Conduct a Digital Marketing Audit

When was the last time you conducted a digital marketing audit? Evaluating your digital marketing efforts identifies your strengths, weaknesses, and opportunities for improvement. This data-driven strategy increases your return on investment (ROI). A digital

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Harnessing User-Generated Content for Brand Growth
Blogging

Harnessing User-Generated Content for Brand Growth

User-generated content is paid or unsponsored content customers create relevant to a brand. These photos, videos, reviews, and social media posts enhance brand authenticity, credibility, and loyalty. Sharing and resharing user-generated content attracts more attention

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Content Marketing

5 Ways that Podcasting Can Help Drive Business

Do you use podcasting to help drive business? If not, you should consider it! Podcasting helps expand your brand’s reach in today’s digital landscape. Including this tool in your marketing plan helps you interact with

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Content Marketing

How to Use YouTube Shorts for Business

Would you like to engage with your target audience to build brand loyalty, drive growth, and generate word-of-mouth recommendations? If so, you should try YouTube Shorts! YouTube Shorts are videos that typically last up to

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