How Yelp Is Changing the Restaurant & Catering Industry

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We’ve been Yelpified! User reviews on sites like Yelp have a huge impact on the restaurant and catering industry. So much so that online reviews can now either make or break your business: In one… Read more »

What PPC Advertising Campaign Should You Go With?

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Bought a bag of M&Ms recently? The choices are out of control. From caramel and mint to pretzel and peanut butter, the seemingly simple process of choosing the right variety can be a little overwhelming.… Read more »

Someone Send a Raven – Display Ads Work!

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Haven’t received the message yet? Then let us be the first to tell you: Display ads work! Forgive the Game of Thrones reference, but display ads are an extremely effective (and cost-effective) marketing tool. So… Read more »

Slay the Competition with Remarketing

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Want to: increase targeted traffic to your website; generate more inbound sales leads; get more customers; and crush your competitors? Remarketing is here to save the day. What is Remarketing? Digital marketing retargeting – also… Read more »

You Know Nothing If You’re Not Re-Engaging Your Digital Audience

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“You know nothing!” Ok, perhaps that wording is a bit dramatic, but we really want to drive home how important it is to re-engage your digital audience, those people you worked so hard to attract… Read more »

Buffalo Sales and Marketing (SmarTech) Panel Discussion with Paul Teshima

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  I had the pleasure of attending the SmarTech2018 networking event and panel discussion last night with some innovative thinkers in the sales, marketing and technology space. One the panel were: Charlie Locke, VP of… Read more »

What Do Your Website Visitors Want to Read? Survey Says…

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Want to improve search results? Want to rank higher in Google? Want to get more website traffic? Want to drive more leads? Yes, yes, yes and HELL YES! Those are some simple questions that every… Read more »

Bad Marketers Have an Image Problem

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Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand… Read more »

Bad Social Marketers Lack Insights

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(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

Can I Delete a Bad Facebook Review?

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Question: “I just had an irrational person leave a bad Facebook review for something we couldn’t control. Can we remove it?” Answer: Technically yes, there are a few things you could do to remove the… Read more »