Category: Digital Marketing

I Need More Business, Would Google Ads Benefit Me?
If you haven’t tried Google Ads, you may want to. As the most widely used search engine, Google can reach almost any target audience for your products/services. The question is whether a Google Ads campaign

Questions to Answer Before Implementing a Facebook Advertising Campaign
With billions of monthly users and typically low-cost-per-click, you should get a good ROI from your Facebook advertising campaign, right? The answer is, it depends on whether you’re doing it correctly. It doesn’t matter

Stay Top-of-Mind with Your Customers through Facebook Remarketing
You know the saying, “out of sight, out of mind”? It’s more relevant in social media marketing than ever. We spend so much of our lives online these days; data from Statista shows that people

How to Evaluate Your 2020 Digital Strategy and Plan for 2021
It’s December once again: Time to look back…and plan for 2021! While many of us would like to forget 2020 happened, learning from the past makes the future even better. Here’s how to apply this

Facebook Pixel 101: What You Need to Know
Wouldn’t it be great if you could show ads to people on Facebook who have already visited your website…or use the social media giant to find new leads or customers? Oh, wait – you CAN.

What Is Instagram Reels? Should I Be Using It?
Move over, TikTok. Instagram recently launched a new feature that’ll give the wildly popular video app a run for its money: Instagram Reels. What Is Instagram Reels? Like TikTok, Instagram Reels enables you to create