Put a Virtual Fence Around Your Customer

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Ever wish you could gather all your customers and prospects in one area, so you could market more effectively to a captive audience? While this may not be practical in a literal sense (and actually… Read more »

I Need To Segment My Market, But I Don’t Know How

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Does a 21-year-old football player in Alabama buy shoes the same way as a 65-year-old retiree in Alaska? Of course not. And that’s exactly why you need to segment your market. Wait – what’s market… Read more »

Benefits of Running a General Practice Awareness Ad

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What’s the first step in growing your practice? Building awareness! Obviously, it’s impossible to attract new patients to your practice if they don’t even know you exist. And while myriad advertising mediums can help you… Read more »

Why Is Page Speed Even Important?

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When a visitor lands on your home page… … …*elevator music plays*… … …do they have time for a coffee break while it loads? The example may be ridiculous, but it makes a very serious… Read more »

Can Using Social Media Stories Help My Business?

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Facebook. Instagram. Snapchat. Unless you’ve been living under a rock, you recognize these three dominant social media platforms. But do you know the full “story” about these sites? While they offer different marketing advantages for… Read more »

How Do I Measure New Customer Behavior?

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You could stand them next to a yardstick. You could hook ’em up to an EKG machine. You could implant a GPS tracking chip in each of them. You could…but these are definitely not effective… Read more »

The Name’s Bot. Chatbot.

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They’re dynamic. Even intelligent. But unlike James Bond, they won’t swill vesper martinis on the job. Because they’re not human! Kidding aside, chatbots (and the machine-learning and artificial intelligence behind them) are becoming so sophisticated… Read more »

Progra-what Now??? Your Guide to Programmatic Advertising

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Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it’s worse: You’ve just read the first few sentences of a blog post about… Read more »

Trust Us – You and BARQAR Would Make a Great Pair

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Rose and Jack in Titanic. Sally and Harry in When Harry Met Sally. You and BARQAR in real life! Whether it’s in a movie or in business, the right partner makes things better. And trust… Read more »

Do I Smell Love in the Air – Or Is That Just Great Advertising?

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Love the idea of growing your bottom line? Then it’s time to jump on the video marketing bandwagon. YouTube has been around for years (as a matter of fact, they activated their domain name on… Read more »