Category: Digital Marketing
5 Ways to Optimize Your Facebook Marketing Strategy
Facebook boasts 2.6 billion monthly active users – making it the biggest social network worldwide, and presenting massive opportunities to connect with your target audience. But what’s the best way to find your ideal customers
What Are Micro Moments & How to Use Them
Over the past several months, we’ve reviewed the top 10 digital marketing trends for 2020 and shared ways your business can capitalize on them to better serve your audience, amplify your message and sell more.
My Teenager Uses Messaging Apps – Should My Business?
It’s a valid question! For many teenagers, messaging apps like Snapchat are as essential as oxygen (or so they’d have you believe). But just because chat apps are immensely popular with younger cohorts, it doesn’t
Put a Virtual Fence Around Your Customer
Ever wish you could gather all your customers and prospects in one area, so you could market more effectively to a captive audience? While this may not be practical in a literal sense (and actually
I Need To Segment My Market, But I Don’t Know How
Does a 21-year-old football player in Alabama buy shoes the same way as a 65-year-old retiree in Alaska? Of course not. And that’s exactly why you need to segment your market. Wait – what’s market
Benefits of Running a General Practice Awareness Ad
What’s the first step in growing your practice? Building awareness! Obviously, it’s impossible to attract new patients to your practice if they don’t even know you exist. And while myriad advertising mediums can help you
