I had the pleasure of attending the SmarTech2018 networking event and panel discussion last night with some innovative thinkers in the sales, marketing and technology space. One the panel were: Charlie Locke, VP of… Read more »
Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand… Read more »
(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »
Question: “I just had an irrational person leave a bad Facebook review for something we couldn’t control. Can we remove it?” Answer: Technically yes, there are a few things you could do to remove the… Read more »
You’ve done your due diligence. After careful research into several marketing firms’ range of services, area(s) of specialization and track record, you’ve whittled down your list to two options. How do you decide which… Read more »
Chicken or steak? Wouldn’t it be great if choosing a marketing agency was as simple as choosing your entrée at a wedding reception? Most marketing firms do a great job selling themselves (they’re in the… Read more »
Sales flat? Lack a clear marketing strategy or the resources to execute it? Marketing just not getting done? Don’t have the budget to hire a marketing professional? It might be time to hire an outside… Read more »
Could you and your team conduct business without computers, mobile tech or the web? No way! These days, your customers and prospects rely heavily on laptops, smartphones and tablets to research, compare and buy goods… Read more »
Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and… Read more »
Advertising on TV? You might want to reconsider your budget allocation for 2017 if part of your audience includes the Under-50 crowd. And you seriously need to reconsider if you target millennials! Neilson’s Latest Viewing… Read more »
