Help! I Don’t Know What Keywords to Rank for…

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At BARQAR, we hear pleas like these every week. And we feel your frustration! SEO is a moving target, and Google is notoriously secretive about just what keywords and other ranking factors will help you… Read more »

A Guide to Defining Your Target Audience for Ads

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Is your digital advertising budget big enough to target every person on the planet?   If it were, you wouldn’t be reading this right now!   Your products or services are likely intended for a… Read more »

SSL and HTTPS Are Very Important for Your Website

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Did you miss it? In 2018, Google began marking all sites without an SSL certificate as “not secure.” Who cares, right? Well, you should! The internet can be a dangerous place. Hackers are constantly probing… Read more »

10 Digital Marketing Trends We’re Ready for in 2020

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“In this world nothing can be said to be certain, except death and taxes.” –Benjamin Franklin   Ben was a smart man, for sure, but we’d add one more thing to his list: change!  … Read more »

A Look Back on BARQAR’s 2019 Success from CEO Brad Smith

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How is 2019 nearly over?! It’s been such an amazing – and amazingly busy – year for us here at BARQAR. Over the past 12 months, we’ve launched some ground-breaking new services. Delivered huge wins… Read more »

You Need a Digital Marketing Strategy in 2020 – Here’s Why

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Are you still relying on old-school marketing tools? You know, things like print ads, radio spots, billboards, and brochures? It’s time to go digital! Statistics from Forbes and HubSpot illustrate why: 79% of consumers have… Read more »

These Are the Keys to a Successful Marketing Campaign

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Ready…FIRE! Aim. You’d never hit a bullseye with that approach, right? On the shooting range, there’s little consequence if you miss your mark. But when it comes to your company’s marketing, failing to take proper… Read more »

Google Ads Don’t Have to Be Scary! Here’s How They Work

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BOO! As kids (OK, sometimes even as adults), most of us are terrified of those animated Halloween props we see in dark, creepy haunted houses. But when someone turns on the lights, the fear vanishes.… Read more »

A Quick Analysis of Google’s “People Also Search For” Box

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If you use Google, you’re probably familiar with its “People also ask,” “Related search” and “Searches related to” features. Each tries to provide additional relevant queries for your search. But have you seen “People also… Read more »

A Recipe for Success: Digital Ingredients for Restaurants

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No matter what kind of restaurant you own, success starts with great recipes – for food AND marketing! As a restauranteur, you put a ton of effort into controlling the end product you put on… Read more »