Category: Digital Marketing
Content SEO – Google Updates Structured Data
Did you ever watch Scooby-Doo as a kid and enjoy helping the Mystery, Inc. gang solve mysteries? Perhaps your love of gathering clues and solving mysteries carried over to adulthood in the form of mystery-solving
Improving Website Conversions – Tips for Effective Contact Pages
Is your contact page designed solely with function in mind? Does it have a phone number, email address and location on a plain background? This type of contact page doesn’t inspire visitors to connect with
Branding Lessons from the Savannah Bananas
You may be wondering what a college summer baseball team has to do with branding. As it turns out, plenty. After professional baseball failed for 90 years in Savannah, GA, Jesse Cole created a plan
Non-Profit Marketing – How to Drive Engagement During a Recession
Is your non-profit organization ready for a recession? If not, now is the time to begin preparing. Many donors change their giving during a recession. This can lower the amount of funding your non-profit receives.
How to Effectively Market Your Business in a Recession
Are you wondering whether you should market your business in a recession? The answer depends on whether you want your business to continue. (Obviously, yes!) The reality is that if you aren’t visible, your clients
Online Advertising – How to Track Offline Conversions
Is this your first time setting up offline conversions for your online advertising? If so, you need to track your offline conversions to maximize your success. Offline conversions are valuable actions that were impacted by
