How to Use YouTube Shorts for Business

Would you like to engage with your target audience to build brand loyalty, drive growth, and generate word-of-mouth recommendations? If so, you should try YouTube Shorts!

YouTube Shorts are videos that typically last up to 60 seconds. The short, engaging videos quickly grab viewers’ attention.

Reasons to use YouTube Shorts for business

According to a November 2023 Earthweb article:

  • Over 2.3 billion people use YouTube every month.
  • YouTube Shorts receive 50 billion views daily.
  • More than 70% of YouTube watch time is through mobile, which is perfect for Shorts.
  • The platform has a $100 million YouTube Shorts creator’s fund.
  • YouTube Shorts can be used to gain long-form subscribers.

Benefits of using YouTube Shorts for business

Small businesses can benefit from using YouTube Shorts:

  • Enhanced visibility: Your videos can be discovered by a wider audience.
  • Engagement with younger audiences: Because younger demographics prefer shorter content, you easily can connect with these consumers.
  • Enhanced creativity: Use innovative storytelling and brand expression to convey your message.
  • Accessible marketing tool: Cost-effectively share your small business’s message.
  • Improved search engine optimization (SEO): Your videos can rank high in search engine results pages (SERPs) to drive organic traffic to your website.

Diverse uses of YouTube Shorts for business

YouTube Shorts can be used for different purposes:

  • Storytelling: Share your brand’s journey, milestones, or values to enhance customer relationships.
  • Product or service demos: Emphasize key features and benefits
  • Quick tips and tutorials: Provide actionable insights, help solve problems, and improve customers’ lives.
  • Behind-the-scenes (BTS): Offer a glimpse into your team or business processes to increase transparency, authenticity, and trust.
  • Event promotion: Provide details and build excitement.
  • Teasers and previews: Launch a new product line, host an event, or offer a limited-time promotion.
  • User-generated content (UGC): Cultivate brand loyalty.
  • Customer testimonials and awards: Showcase authentic feedback.
  • Challenges and contests: Engage and reward customers.
  • Flash sales and discounts: Create a sense of urgency for product or service purchases.
  • Educational snippets: Position your brand as a source of knowledge.

How to use YouTube Shorts for business

Follow these steps to start using YouTube Shorts for your business:

  1. Set up a YouTube channel.
  2. Navigate the YouTube Shorts interface to create your videos.
  3. Create compelling YouTube Shorts to grab and maintain viewer’s attention.
  4. Upload your YouTube Shorts.

Example of using YouTube Shorts for business

Naturals2Go uses its videos and podcasts to create YouTube Shorts. The company produces the content and breaks it up into bite-sized snippets to reach new audiences. You can follow their example to optimize your content.

Are you ready to get started using YouTube Shorts for business?

At BARQAR, we understand the power of YouTube Shorts and can help you leverage it effectively in your marketing efforts. Contact us today to get started and discover the difference video can make for your business!

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