Category: Content Marketing

Content Marketing Trends to Watch in 2021
One thing you can bank on for 2021: It’s going to be unpredictable. As a result, many content marketing experts‘ trend predictions revolve around managing that uncertainty: adapting strategies, tactics and technologies to apply lessons

Can Content Marketing Help You Build Trust with Your Patients?
Trust: It’s one of the top factors people consider when choosing a pediatrician for their child. And in tumultuous times like these, providing sound information through content marketing is one of the best ways to

Is Content Marketing an Effective Lead Generation Tool?
The short answer is, “Yes!” If you read our blog, you probably already know that content marketing can help you: differentiate your services position you as a thought leader strengthen customer relationships generate organic web

Why Should I Be Using UGC (User-Generated Content)?
You’re a smart marketer. You have a clearly defined content strategy that pulls customers to your brands message, amplifies your reach, influences purchase decisions and ultimately generates more business. Week in and week out, you

How to Build Your Pediatric Practice
Patient care in the United States is a $1.068 trillion business. While healthcare revenue had been growing in the U.S., COVID-19 has had adverse effects on practices: For the first time in years, revenue for

A Guide to Marketing During the COVID-19 Crisis
We are in unprecedented times. The COVID-19 virus has forced us to employ self-distancing, remote work, and completely changed the way the business world functions. Some companies have the chance to move forward business as