What Do Your Website Visitors Want to Read? Survey Says…

Posted by

Want to improve search results? Want to rank higher in Google? Want to get more website traffic? Want to drive more leads? Yes, yes, yes and HELL YES! Those are some simple questions that every… Read more »

Free Webinar – Positioning 101: How to Create a Strong Brand Message

Posted by

Have you ever wondered how some brands create raving (sometimes lunatic) fans while others falter? It’s not an accident. Companies that understand their unique position and value in the market can thrive. In order to… Read more »

What Type of Content Do Your Customers Want?

Posted by

Content marketing can be extremely effective. Content marketing can drive engagement. Content marketing can advance people through the sales process. Content marketing can help close a sale. Content marketing can differentiate your company… …But only… Read more »

Case Study: A Small Change to a Web Form Gets 10x The Leads

Posted by

  As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »

Bad Marketers Use Words (Too Many of Them)!

Posted by

Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity… Read more »

Bad Marketers Have an Image Problem

Posted by

Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand… Read more »

Bad Marketers are All Organic (They Ignore Paid Reach)

Posted by

Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it… Read more »

Bad Marketers are Copycats

Posted by

They only use other people’s content! Smart marketers…write and post original ideas. While it’s perfectly fine to share other people’s content from time to time, at least two-thirds of your posts (on social media and… Read more »

Marketing Tools of the Trade

Posted by

As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our… Read more »

Bad Social Marketers Lack Insights

Posted by

(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »