A Guide to Marketing During the COVID-19 Crisis

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We are in unprecedented times. The COVID-19 virus has forced us to employ self-distancing, remote work, and completely changed the way the business world functions. Some companies have the chance to move forward business as… Read more »

Help! I Don’t Know What Keywords to Rank for…

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At BARQAR, we hear pleas like these every week. And we feel your frustration! SEO is a moving target, and Google is notoriously secretive about just what keywords and other ranking factors will help you… Read more »

How Can I Increase My Domain Authority?

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Want your site to be popular with the right audience? Want your content to appear at the top of search results? Want to be known as the “it” site for your industry, services or products?… Read more »

7 Rules to Follow for SEO-Friendly Content

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Humans or algorithms: Which master must your content serve?  Answer: Both!  For your content to rank well in search, appeal to the right audience, and generate leads and sales, it needs to please both search… Read more »

Drive Traffic to Your Website – Without SEO

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SEO: We blog about it a lot: Old School vs New School SEO Technical SEO – Why Is It Important? How to Optimize Your Site for Voice Search Why? Because it’s one of the best… Read more »

Sit on the Google Throne With These Tips

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Who will take the throne? For years, our clients have been as obsessed with the notion of ranking number one for a single Google search term as many people are with Game of Thrones. We… Read more »

Free Webinar – Positioning 101: How to Create a Strong Brand Message

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Have you ever wondered how some brands create raving (sometimes lunatic) fans while others falter? It’s not an accident. Companies that understand their unique position and value in the market can thrive. In order to… Read more »

What Type of Content Do Your Customers Want?

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Content marketing can be extremely effective. Content marketing can drive engagement. Content marketing can advance people through the sales process. Content marketing can help close a sale. Content marketing can differentiate your company… …But only… Read more »

Case Study: A Small Change to a Web Form Gets 10x The Leads

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  As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »

Bad Marketers Use Words (Too Many of Them)!

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Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity… Read more »