B.Y.O.H – Build Your Own Hashtag

Posted by

We all know what a hashtag is; the little pound sign that gathers a feed of other messages also incorporating the same hashtag. #Boring #Overused #Hashtag And while this social media tool has overtaken current… Read more »

Making Your Blog Pay Off!

Posted by

Millions of people blog.  Seemingly, every business does too.  With all of those blogs and all of that content out there on the internet, how do you ensure that you get your message across to… Read more »

You’re Probably Only Reaching 2% of Your Facebook Followers

Posted by

Don’t just take our word for it…take a minute to look over some recent studies on Facebook: Facebook’s Stock Price Increases as Organic Reach Decreases The average organic reach for a Facebook post is 2%… Read more »

Make Your Blog Stand out in a Crowd!

Posted by

With more and more companies realizing the benefits of blogging & content marketing, are you wondering how blogging can make your business unique? Blogging is a key component of your content marketing strategy. It boosts… Read more »

What Content Inspires the Most Consumer Engagement?

Posted by

Content marketing works–when done correctly! Content marketing can be used to expand reach and visibility, educate your audience, create an emotional bond, entertain, and engage. When done properly, content marketing can also drive consumers to… Read more »

Where is Your Company in the Content Marketing Life Cycle?

Posted by

You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re a leader in your industry, there’s no doubt that you’re already using inbound marketing. But where do you… Read more »

Marketing: Referral vs Inbound vs Direct – Which is the Most Effective?

Posted by

First, lets define what these three marketing strategies are.  I’ll go with Wikipedia here: Referral marketing  is a method of promoting services to new customers through referrals, usually by word of mouth.  Such referrals often happen… Read more »

Are Your Emails Legal?

Posted by

Are the emails your company is sending out legal? Believe it or not in some countries you could face prison time for sending unsolicited emails or spam.  Another country could impose a $10 million fine… Read more »

Should “First Place” be the Ultimate Goal?

Posted by

Humor me for a moment and pretend your business is a pizza restaurant. You make great food, and business is going well…but it can always be better. You decide to hire someone to do your… Read more »

3 Tips for Mastering Inbound Marketing

Posted by

So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your customers.  Below are 3… Read more »