Category: Content Marketing
Is writing blog posts on my website worth the time and effort?
We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!” But, here is why it makes so much sense to
How to Brief a Marketing Agency
You’ve selected a great marketing agency. Now it’s time for them to get to work! Before they’re off to the races, however, you have one very important hurdle to clear: writing the marketing brief. Back
What is a Content Marketing Agency?
What is “content marketing“? The words themselves are pretty basic. You have “content,” which means “in a state of peaceful happiness,” and “marketing,” which means “promoting and selling products or services.” So, “content marketing” must
What Makes a Good Marketing Agency?
All marketing firms claim they can help their clients build cohesive brands. Engage prospects and customers. And ultimately drive sales. But the truth is, marketing agencies vary dramatically in their ability to live up to
Bad Marketers … ARE LACKING (Blogs, Content and SEO Value)
Smart Marketing … Is Fresh, Relevant and Gives People a Reason to Learn More Did you know blogging and adding fresh content to your website is the key to improving your search engine rankings? Google
Bad Websites … ARE MISSING THE CALL (to-action)
Smart marketing…uses strong calls-to-action to drive results. Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? Is your website an extension of your
