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Category: Content Marketing

Content Marketing

Bad Marketers are Copycats

They only use other people’s content! Smart marketers…write and post original ideas. While it’s perfectly fine to share other people’s content from time to time, at least two-thirds of your posts (on social media and

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Marketing Tools
Content Marketing

Marketing Tools of the Trade

As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our

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Buffalo

Bad Social Marketers Lack Insights

(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular

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Buffalo

How to Brief a Marketing Agency

You’ve selected a great marketing agency. Now it’s time for them to get to work! Before they’re off to the races, however, you have one very important hurdle to clear: writing the marketing brief. Back

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Content Marketing

What is a Content Marketing Agency?

What is “content marketing“? The words themselves are pretty basic. You have “content,” which means “in a state of peaceful happiness,” and “marketing,” which means “promoting and selling products or services.” So, “content marketing” must

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