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Category: Content Marketing

Content Marketing

What Type of Content Do Your Customers Want?

Content marketing can be extremely effective. Content marketing can drive engagement. Content marketing can advance people through the sales process. Content marketing can help close a sale. Content marketing can differentiate your company… …But only

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Content Marketing

Bad Marketers Use Words (Too Many of Them)!

Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity

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