Do you want to get more out of your organic social media efforts? Would you like to create a social media marketing framework that converts casual followers into brand ambassadors?
If so, great! You’re in the right place.
Why does having an organic social media marketing strategy matter?
An intentional organic social media strategy helps your brand stand out in the crowded digital landscape. This strategy supports customer engagement and loyalty.
Organic community-building helps create a loyal fan base. This core group provides insight into what resonates with them and what they expect from your brand. Interacting with this community helps you build meaningful connections, create relevant content, and make educated business decisions.
How can you create a repeatable organic social media strategy?
You can follow these steps to develop an organic social media strategy:
- Define your organic social media marketing goals. Include your reasons for using social channels and what you want to attain.
- Develop your brand’s messaging. Each piece of your social media content shapes the brand story you tell your followers. Therefore, your content must be engaging and entertaining and show different parts of your brand. You want to create a unified story that aligns with your business goals.
- Document your processes. Include the steps from idea creation to post-publishing. Detailing these processes helps team members understand the roles, responsibilities, tools, and workflows and handle your organic social media.
- Determine which social media platforms best align with your target audience and organic content. Include which platforms provide the most value and offer the greatest capacity to sustain interactions.
- Select key performance indicators (KPIs) to track the success of your organic social media. Ensure these metrics align with your goals. Also, regularly assess the metrics to determine whether they provide actionable insights.
- Monitor relevant conversations on your social media channels. Survey social conversations, comments, and mentions to gather real-time feedback on your fans’ changing needs and brand perceptions. Focus on creating authentic connections with your community to support long-term loyalty.
Want help to create your organic social media strategy?
Talk with BARQAR’s digital media experts! We’ll discuss your business and its goals, then develop an organic social media strategy to help you build your brand and sell more.
