Category: Inbound Marketing
How to Create Better Content with Topic Clusters
Topic clusters are hyperlinked pages that connect content about the same subjects within your website. These structures help your target audience find content that answers their questions and provides additional information for topics of interest.
How to Use Google Trends to Help Your SEO and Content Marketing Strategy
Are you using Google Trends and paid keyword tools to get a more accurate idea of keyword search volumes? If not, you should be! Google Trends doesn’t show the amount of search traffic in actual
Most Sharable Types of Content for 2023
Are you looking for ways to initiate and maintain conversations with your target audience? Do you want to address your audience’s needs and show how your solution fits them? If so, you’ve come to the
Some Potential Trends for PPC in 2023
Are you including pay-per-click (PPC) advertising in your marketing plan for 2023? If not, you should be! PPC advertising remains one of the most effective ways to build your business. In fact, certain categories are
New Updates Coming to LinkedIn in 2023
Have you been paying attention to the updates LinkedIn is launching this year? The new features include improved video accessibility and updates to job search, post scheduling and content analytics. Capitalizing on these LinkedIn updates
Content SEO – Google Updates Structured Data
Did you ever watch Scooby-Doo as a kid and enjoy helping the Mystery, Inc. gang solve mysteries? Perhaps your love of gathering clues and solving mysteries carried over to adulthood in the form of mystery-solving
