How Do I Measure New Customer Behavior?
You could stand them next to a yardstick. You could hook ’em up to an EKG machine. You could implant a GPS tracking chip in each of them. You could…but these are definitely not effective… Read more »
Category: Inbound Marketing
What Makes My Business Stand Out?
When you say: “Our service is better!” “We make amazing products!” “We’re the best in the business!” Your customers think: “Oh yeah? Who cares!” It’s harsh, but true. While… Read more »
Progra-what Now??? Your Guide to Programmatic Advertising
Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it’s worse: You’ve just read the first few sentences of a blog post about… Read more »
A Guide to Defining Your Target Audience for Ads
Is your digital advertising budget big enough to target every person on the planet? If it were, you wouldn’t be reading this right now! Your products or services are likely intended for a… Read more »
Drive Traffic to Your Website – Without SEO
SEO: We blog about it a lot: Old School vs New School SEO Technical SEO – Why Is It Important? How to Optimize Your Site for Voice Search Why? Because it’s one of the best… Read more »
Email vs. Cold Calling
To dial or type? THAT is the (marketing) question. On the one hand, statistics shared by HubSpot extol the virtues of email marketing: 59% of respondents say marketing emails influence their purchase decisions. More than… Read more »
What is a Google Featured Snippet and How Do You Get One?
What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is… Read more »
What Do Your Website Visitors Want to Read? Survey Says…
Want to improve search results? Want to rank higher in Google? Want to get more website traffic? Want to drive more leads? Yes, yes, yes and HELL YES! Those are some simple questions that every… Read more »
Bad Marketers are Ignorant (of Social Media Trends)
Smart Marketing … uses social media to stay top-of-mind and create a competitive advantage. Pew Research Center found that 8 in 10 U.S. adults use Facebook. And 467 million Americans use LinkedIn. Let those numbers… Read more »
Bad Marketers Think SEO Lasts Forever
Smart marketers…understand that SEO is a process – not a one-time event. Want to dominate search results? Get ranked higher? Generate more traffic to your website? What business doesn’t! After all, 94% of buyers conduct… Read more »
