Archives

Category: Inbound Marketing

Digital Marketing

How Do I Measure New Customer Behavior?

You could stand them next to a yardstick. You could hook ’em up to an EKG machine. You could implant a GPS tracking chip in each of them. You could…but these are definitely not effective

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Inbound Marketing

What Makes My Business Stand Out?

When you say:   “Our service is better!”   “We make amazing products!”   “We’re the best in the business!”   Your customers think:   “Oh yeah? Who cares!”   It’s harsh, but true. While

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Email Marketing

Email vs. Cold Calling

To dial or type? THAT is the (marketing) question. On the one hand, statistics shared by HubSpot extol the virtues of email marketing: 59% of respondents say marketing emails influence their purchase decisions. More than

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