A Guide to Defining Your Target Audience for Ads
Is your digital advertising budget big enough to target every person on the planet? If it were, you wouldn’t be reading this right now! Your products or services are likely intended for a… Read more »
Category: Inbound Marketing
Drive Traffic to Your Website – Without SEO
SEO: We blog about it a lot: Old School vs New School SEO Technical SEO – Why Is It Important? How to Optimize Your Site for Voice Search Why? Because it’s one of the best… Read more »
Email vs. Cold Calling
To dial or type? THAT is the (marketing) question. On the one hand, statistics shared by HubSpot extol the virtues of email marketing: 59% of respondents say marketing emails influence their purchase decisions. More than… Read more »
What is a Google Featured Snippet and How Do You Get One?
What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is… Read more »
What Do Your Website Visitors Want to Read? Survey Says…
Want to improve search results? Want to rank higher in Google? Want to get more website traffic? Want to drive more leads? Yes, yes, yes and HELL YES! Those are some simple questions that every… Read more »
Bad Marketers are Ignorant (of Social Media Trends)
Smart Marketing … uses social media to stay top-of-mind and create a competitive advantage. Pew Research Center found that 8 in 10 U.S. adults use Facebook. And 467 million Americans use LinkedIn. Let those numbers… Read more »
Bad Marketers Think SEO Lasts Forever
Smart marketers…understand that SEO is a process – not a one-time event. Want to dominate search results? Get ranked higher? Generate more traffic to your website? What business doesn’t! After all, 94% of buyers conduct… Read more »
Marketing Tools of the Trade
As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our… Read more »
Bad Social Marketers Lack Insights
(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »
5 Must Ask Questions for a Marketing Agency Before Choosing
You’ve done your due diligence. After careful research into several marketing firms’ range of services, area(s) of specialization and track record, you’ve whittled down your list to two options. How do you decide which… Read more »
