What is a Google Featured Snippet and How Do You Get One?

Posted by

What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is… Read more »

Bad Marketers are Ignorant (of Social Media Trends)

Posted by

Smart Marketing … uses social media to stay top-of-mind and create a competitive advantage. Pew Research Center found that 8 in 10 U.S. adults use Facebook. And 467 million Americans use LinkedIn. Let those numbers… Read more »

Bad Marketers Think SEO Lasts Forever

Posted by

Smart marketers…understand that SEO is a process – not a one-time event. Want to dominate search results? Get ranked higher? Generate more traffic to your website? What business doesn’t! After all, 94% of buyers conduct… Read more »

Marketing Tools of the Trade

Posted by

As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our… Read more »

Bad Social Marketers Lack Insights

Posted by

(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

5 Must Ask Questions for a Marketing Agency Before Choosing

Posted by

  You’ve done your due diligence. After careful research into several marketing firms’ range of services, area(s) of specialization and track record, you’ve whittled down your list to two options. How do you decide which… Read more »

How to Select a Marketing Agency

Posted by

Chicken or steak? Wouldn’t it be great if choosing a marketing agency was as simple as choosing your entrée at a wedding reception? Most marketing firms do a great job selling themselves (they’re in the… Read more »

What is Integrated Marketing?

Posted by

Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and… Read more »

Top Marketing Education Blogs From 2016

Posted by

2016 was a year of a lot of change in digital marketing and social media marketing. To help keep everyone up to speed we produced a LOT of great content.From our free marketing education webinar… Read more »

Top Inbound Marketing Priorities in 2017

Posted by

The 4th quarter of 2016 is just about here and that means one thing … you better get your strategic plans for 2017 wrapped up! As marketers plan their 2017 strategies, it’s become apparent that… Read more »