Category: Inbound Marketing

A Guide to Defining Your Target Audience for Ads
Is your digital advertising budget big enough to target every person on the planet? If it were, you wouldn’t be reading this right now! Your products or services are likely intended for a

Drive Traffic to Your Website – Without SEO
SEO: We blog about it a lot: Old School vs New School SEO Technical SEO – Why Is It Important? How to Optimize Your Site for Voice Search Why? Because it’s one of the best

Email vs. Cold Calling
To dial or type? THAT is the (marketing) question. On the one hand, statistics shared by HubSpot extol the virtues of email marketing: 59% of respondents say marketing emails influence their purchase decisions. More than

What is a Google Featured Snippet and How Do You Get One?
What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is

What Do Your Website Visitors Want to Read? Survey Says…
Want to improve search results? Want to rank higher in Google? Want to get more website traffic? Want to drive more leads? Yes, yes, yes and HELL YES! Those are some simple questions that every

Bad Marketers are Ignorant (of Social Media Trends)
Smart Marketing … uses social media to stay top-of-mind and create a competitive advantage. Pew Research Center found that 8 in 10 U.S. adults use Facebook. And 467 million Americans use LinkedIn. Let those numbers