What Content Inspires the Most Consumer Engagement?

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Content marketing works–when done correctly! Content marketing can be used to expand reach and visibility, educate your audience, create an emotional bond, entertain, and engage. When done properly, content marketing can also drive consumers to… Read more »

On Demand Webinar: Free Online Marketing Tools Every Business Should Use

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In this free, on-demand webinar, we outline several outstanding tools for content marketing. From developing and curating compelling content, to creating strong graphics; scheduling social posts to gauging effectiveness, the tools outlined in this webinar… Read more »

Marketing: Referral vs Inbound vs Direct – Which is the Most Effective?

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First, lets define what these three marketing strategies are.  I’ll go with Wikipedia here: Referral marketing  is a method of promoting services to new customers through referrals, usually by word of mouth.  Such referrals often happen… Read more »

3 Tips for Mastering Inbound Marketing

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So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your customers.  Below are 3… Read more »

How to Effectively Market Into the C-Suite

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As marketers, we always want to earn the attention of key decision makers. But those key decision makers, the c-level executives leading companies, are pressed for time and are pulled in many different directions. When… Read more »

Why Buying a Stethoscope Doesn’t Make you a Doctor

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Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I… Read more »

How to Overcome The Top 2 Challenges for Today’s Marketer

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Today’s marketing professionals are tasked with a wide array of goals and objectives. In the past, a job title in “marketing” was often focused on branding. But today’s marketing professionals are involved in a variety… Read more »

How to Win More Customers Online – Free Webinar on SEO & Social Media Succes

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How do people choose one business over another? It’s not with a blindfold and a dart! People now look for social proof, and validation they are making the right decision. From choosing a restaurant to… Read more »

Get in on the Pokemon GO Craze!

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Striking while the iron is hot. When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate it… Read more »

Free Webinar: Harnessing The Power of Word of Mouth Marketing

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Want to drive more sales? Create more loyal customers? Turn past clients/customers into raving fans? Word of mouth is a very powerful influencer and when used the right way, can be an amazing marketing and… Read more »