Content marketing works–when done correctly! Content marketing can be used to expand reach and visibility, educate your audience, create an emotional bond, entertain, and engage. When done properly, content marketing can also drive consumers to… Read more »
In this free, on-demand webinar, we outline several outstanding tools for content marketing. From developing and curating compelling content, to creating strong graphics; scheduling social posts to gauging effectiveness, the tools outlined in this webinar… Read more »
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen… Read more »
Attorneys, Auto Repair, Buffalo, Content Marketing, Contractors/Home Repair, Customer Service, Email Marketing, Financial Services/Insurance, Graphic Design, Healthcare, Hotels/Hospitality, Inbound Marketing, Local Businesses, Marketing Tips, Real Estate, Reputation Management, Restaurants, Retailers, Small Business, Staffing Agencies
So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right? Wrong! Inbound marketing has just one focus, mastering your relationship with your customers. Below are 3… Read more »
As marketers, we always want to earn the attention of key decision makers. But those key decision makers, the c-level executives leading companies, are pressed for time and are pulled in many different directions. When… Read more »
Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I… Read more »
Today’s marketing professionals are tasked with a wide array of goals and objectives. In the past, a job title in “marketing” was often focused on branding. But today’s marketing professionals are involved in a variety… Read more »
How do people choose one business over another? It’s not with a blindfold and a dart! People now look for social proof, and validation they are making the right decision. From choosing a restaurant to… Read more »
Striking while the iron is hot. When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate it… Read more »
Want to drive more sales? Create more loyal customers? Turn past clients/customers into raving fans? Word of mouth is a very powerful influencer and when used the right way, can be an amazing marketing and… Read more »
