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Archives

Category: Inbound Marketing

Buffalo

Bad Marketers Think SEO Lasts Forever

Smart marketers…understand that SEO is a process – not a one-time event. Want to dominate search results? Get ranked higher? Generate more traffic to your website? What business doesn’t! After all, 94% of buyers conduct

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Marketing Tools
Content Marketing

Marketing Tools of the Trade

As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our

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Buffalo

Bad Social Marketers Lack Insights

(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular

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Buffalo

How to Select a Marketing Agency

Chicken or steak? Wouldn’t it be great if choosing a marketing agency was as simple as choosing your entrée at a wedding reception? Most marketing firms do a great job selling themselves (they’re in the

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Digital Marketing

What is Integrated Marketing?

Marketing has changed a ton over the past several years. Businesses and their marketing partners used to plan separate campaigns for advertising, PR, sales promotions and direct marketing. Then along came the internet – and

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