The Biggest Barriers to Content Marketing Success

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In our last post, we took a look at the most important goals of content marketing. We found that content marketing is a proven way to increase exposure, drive more impressions, build engagement, and drive… Read more »

How do your content marketing goals align with other marketers?

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Content marketing is a proven way to increase exposure, drive more impressions, build engagement, and drive sales (if done properly). But not every company has the same strategy and goals. And as crazy as it… Read more »

Too Busy for Social Media? Consider These 3 Tips…

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Your time is valuable. And investing time in social media for your business is the key to success, right? (The correct answer is YES!) Simplify social media Yes, you need to invest in social media. But… Read more »

5 Marketing Lessons from Game of Thrones

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When you’re just sitting on the couch, binge-watching your favorite shows, you might feel guilty and think you should be getting something accomplished. But if you pay attention, you just might learn something you can… Read more »

Top 10 Benefits of Effective Social Media Marketing

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Social Media Examiner recently released their 2016 Social Media Marketing Industry Report. The report shares insight from over 5,000 marketing professionals and takes a closer look at social media marketing. One of the questions they… Read more »

8 Small Business Marketing Challenges – And How to Overcome Them!

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According to a recent Salesfusion survey of nearly 700 business-to-business marketers from small businesses (those with under $100 million in yearly revenue), building higher-quality leads is the biggest challenge. The survey findings outline 8 key areas… Read more »

Don’t Ignore Millennials In Your Email Marketing Strategy

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You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?” A recent study by Adestra shows that yes, they do read emails. Let’s look at some… Read more »

The Surprising Keyword Hacks That Are Critical to Driving Response Online

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Looking to stand out? Want to drive more traffic? Interesting in converting more prospects to customers? We have some surprising keyword hacks that can help… A recent infographic at postplanner.com, shared some interesting research on… Read more »

Marketing Lessons from the Hills Snack Bar Circa 1989

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As a kid, I have really fond memories of Hills department stores. After all, that’s where my Dad bought me the original Nintendo system that consumed me for the next five years! I also fondly… Read more »

BARQAR Announces Free Marketing Education Series

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Build awareness. Drive web traffic. Create a killer social media following. Review analytics. Improve search rankings. Close more sales. A marketer’s task list is never-ending! Marketing is no longer about just pretty pictures and catchy… Read more »