Category: Smart Marketing
Improving Website Conversions – Tips for Effective Contact Pages
Is your contact page designed solely with function in mind? Does it have a phone number, email address and location on a plain background? This type of contact page doesn’t inspire visitors to connect with
Branding Lessons from the Savannah Bananas
You may be wondering what a college summer baseball team has to do with branding. As it turns out, plenty. After professional baseball failed for 90 years in Savannah, GA, Jesse Cole created a plan
Non-Profit Marketing – How to Drive Engagement During a Recession
Is your non-profit organization ready for a recession? If not, now is the time to begin preparing. Many donors change their giving during a recession. This can lower the amount of funding your non-profit receives.
How to Effectively Market Your Business in a Recession
Are you wondering whether you should market your business in a recession? The answer depends on whether you want your business to continue. (Obviously, yes!) The reality is that if you aren’t visible, your clients
Online Advertising – How to Track Offline Conversions
Is this your first time setting up offline conversions for your online advertising? If so, you need to track your offline conversions to maximize your success. Offline conversions are valuable actions that were impacted by
What Is Google’s Helpful Content Update and What Can You Do to Rank Higher?
Have you heard about Google’s helpful content update? It targets websites that have a high amount of unhelpful content that was written for search engines rather than humans. Google’s helpful content update came about because
