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Category: Smart Marketing

Digital Marketing

Why Is Page Speed Even Important?

When a visitor lands on your home page… … …*elevator music plays*… … …do they have time for a coffee break while it loads? The example may be ridiculous, but it makes a very serious

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Digital Marketing

Can Using Social Media Stories Help My Business?

Facebook. Instagram. Snapchat. Unless you’ve been living under a rock, you recognize these three dominant social media platforms. But do you know the full “story” about these sites? While they offer different marketing advantages for

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Digital Marketing

How Do I Measure New Customer Behavior?

You could stand them next to a yardstick. You could hook ’em up to an EKG machine. You could implant a GPS tracking chip in each of them. You could…but these are definitely not effective

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Marketing Tips

What Can Facebook Target with Its Advertising?

Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more

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