Category: Smart Marketing
Personal Branding – A Key to Success in 2024
Personal branding will be a key to success in 2024. Because consumers desire authenticity and connection, they want to do business with people rather than companies. How you present yourself to your audience is your
LinkedIn’s Algorithm – How to Reach More People on LinkedIn
Did you know that LinkedIn’s algorithm is designed to prevent content from going viral? It’s true! The goal of LinkedIn’s algorithm is to connect users with the most relevant expertise and professional advice. This objective
The Importance of Multimedia Marketing Campaigns
Are you using multimedia marketing campaigns to promote your business? If not, you should start now! Creating a well-rounded marketing approach involves more than just social media. Combining print, TV, and mobile advertising helps form
Digital Marketing for 2024: Trends to Start Planning For!
Can you believe it’s almost the end of another year? Finishing out 2023 means it’s time to start planning for 2024! Part of planning for the new year involves knowing the digital marketing trends to
Should We Outsource Marketing or Build a Team?
Are you a small business owner who’s thinking about building a marketing team? If so, get ready to spend a lot of time and money on hiring, training, payroll, benefits, and related headaches. Have you
The Impact of ChatGPT and AI on SEO
Have you heard the buzz surrounding chat generative pre-trained transformer (ChatGPT) tools? More to the point, have you used ChatGPT for search engine optimization (SEO)? ChatGPT is a natural language processing model that is capable
