A Guide to Defining Your Target Audience for Ads

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Is your digital advertising budget big enough to target every person on the planet?   If it were, you wouldn’t be reading this right now!   Your products or services are likely intended for a… Read more »

SSL and HTTPS Are Very Important for Your Website

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Did you miss it? In 2018, Google began marking all sites without an SSL certificate as “not secure.”   Who cares, right? Well, you should! The internet can be a dangerous place. Hackers are constantly… Read more »

10 Digital Marketing Trends We’re Ready for in 2020

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“In this world nothing can be said to be certain, except death and taxes.” –Benjamin Franklin   Ben was a smart man, for sure, but we’d add one more thing to his list: change!  … Read more »

How to Set Your Marketing Goals for 2020

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Want your marketing to: Increase your topline revenue and boost profitability? Generate more inbound leads and lower sales resistance? Make your salespeople more efficient and successful? Spur more prospects to choose your business over the… Read more »

You Need a Digital Marketing Strategy in 2020 – Here’s Why

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Are you still relying on old-school marketing tools? You know, things like print ads, radio spots, billboards, and brochures? It’s time to go digital! Statistics from Forbes and HubSpot illustrate why: 79% of consumers have… Read more »

These Social Trends Will Put You Ahead of the Competition

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“If you’re not the lead dog, the scenery never changes.” This old adage is true for canines…and for your business, too! When it comes to social marketing, “the lead dog” stays on top of social… Read more »

Website Styles That Are Sure to Generate Traffic

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Still eking by with a website that’s little more than an online brochure? You’re missing out! A modern business website is your director of first impressions. Your 24/7/365 source of inbound leads. An essential part… Read more »

Track These 6 Email Marketing KPIs

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Time for a little Jeopardy make believe: Category: Digital Marketing Tribonds Alex Trebek: “A ruler. A scale. A sphygmomanometer.” Contestant: “What are ‘Things that won’t measure email marketing success,’ Alex!” Alex Trebek: “Correct!” OK, this… Read more »

How Can I Increase My Domain Authority?

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Want your site to be popular with the right audience? Want your content to appear at the top of search results? Want to be known as the “it” site for your industry, services or products?… Read more »

7 Rules to Follow for SEO-Friendly Content

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Humans or algorithms: Which master must your content serve?  Answer: Both!  For your content to rank well in search, appeal to the right audience, and generate leads and sales, it needs to please both search… Read more »