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Category: Smart Marketing

Digital Marketing

Why Is Page Speed Even Important?

When a visitor lands on your home page… … …*elevator music plays*… … …do they have time for a coffee break while it loads? The example may be ridiculous, but it makes a very serious

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Digital Marketing

Can Using Social Media Stories Help My Business?

Facebook. Instagram. Snapchat. Unless you’ve been living under a rock, you recognize these three dominant social media platforms. But do you know the full “story” about these sites? While they offer different marketing advantages for

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Digital Marketing

How Do I Measure New Customer Behavior?

You could stand them next to a yardstick. You could hook ’em up to an EKG machine. You could implant a GPS tracking chip in each of them. You could…but these are definitely not effective

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Marketing Tips

What Can Facebook Target with Its Advertising?

Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more

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SEO

What Are Google’s Rules for SEO?

Am I doing this right? It’s a question we field all the time from businesses that want their site to rank well in Google searches – while still delivering a great experience for human users.

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Digital Marketing

The Name’s Bot. Chatbot.

They’re dynamic. Even intelligent. But unlike James Bond, they won’t swill vesper martinis on the job. Because they’re not human! Kidding aside, chatbots (and the machine-learning and artificial intelligence behind them) are becoming so sophisticated

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