Technical SEO: Why Is It Important?
Oh, I can almost feel your eyes glazing over after reading this post title. But stick with me – technical SEO isn’t that tough to understand, and it’s incredibly important to your website traffic and… Read more »
Category: Smart Marketing
Get to Page 1 Faster with Semantic Keywords
Great digital marketing starts with experts. These experts can improve your ROI on your digital marketing investment. Old school SEO is almost laughable – focusing on a singular keyword, and then stuffing it everywhere possible… Read more »
What PPC Advertising Campaign Should You Go With?
Bought a bag of M&Ms recently? The choices are out of control. From caramel and mint to pretzel and peanut butter, the seemingly simple process of choosing the right variety can be a little overwhelming.… Read more »
Someone Send a Raven – Display Ads Work!
Haven’t received the message yet? Then let us be the first to tell you: Display ads work! Forgive the Game of Thrones reference, but display ads are an extremely effective (and cost-effective) marketing tool. So… Read more »
Slay the Competition with Remarketing
Want to: increase targeted traffic to your website; generate more inbound sales leads; get more customers; and crush your competitors? Remarketing is here to save the day. What is Remarketing? Digital marketing retargeting – also… Read more »
Key Pillars to Driving Business Growth and Change: Your People
Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »
Bad Marketers Have No Value (Proposition)
Smart Marketing … is built around a strong value proposition. The term “value proposition” may be marketing jargon, but trying to drive sales without a well-defined one is like trying to drive a car… Read more »
Free Webinar – Positioning 101: How to Create a Strong Brand Message
Have you ever wondered how some brands create raving (sometimes lunatic) fans while others falter? It’s not an accident. Companies that understand their unique position and value in the market can thrive. In order to… Read more »
Case Study: A Small Change to a Web Form Gets 10x The Leads
As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »
Bad Marketers Use Words (Too Many of Them)!
Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity… Read more »
