Category: Smart Marketing
How Pediatricians Can Stay in Front of Their Target Audience…Socially Distanced, of Course!
If you’ve noticed a drop off in office visits and new patients coming into your pediatric practice, you’re not alone. For the first time in years, revenue for primary care doctors of all types is
Facebook Fundamentals for a Successful Marketing Campaign
Everyone knows that Facebook is a great platform for digital advertising. It offers flexible, cost-effective options to target your exact audience from its mind-blowing 2.4 billion monthly active users. In today’s post, we share practical
Why Is Page Speed Even Important?
When a visitor lands on your home page… … …*elevator music plays*… … …do they have time for a coffee break while it loads? The example may be ridiculous, but it makes a very serious
Can Using Social Media Stories Help My Business?
Facebook. Instagram. Snapchat. Unless you’ve been living under a rock, you recognize these three dominant social media platforms. But do you know the full “story” about these sites? While they offer different marketing advantages for
How Do I Measure New Customer Behavior?
You could stand them next to a yardstick. You could hook ’em up to an EKG machine. You could implant a GPS tracking chip in each of them. You could…but these are definitely not effective
What Can Facebook Target with Its Advertising?
Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more
