What Can Facebook Target with Its Advertising?

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Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more… Read more »

What Are Google’s Rules for SEO?

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Am I doing this right? It’s a question we field all the time from businesses that want their site to rank well in Google searches – while still delivering a great experience for human users.… Read more »

The Name’s Bot. Chatbot.

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They’re dynamic. Even intelligent. But unlike James Bond, they won’t swill vesper martinis on the job. Because they’re not human! Kidding aside, chatbots (and the machine-learning and artificial intelligence behind them) are becoming so sophisticated… Read more »

What Makes My Business Stand Out?

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When you say:   “Our service is better!”   “We make amazing products!”   “We’re the best in the business!”   Your customers think:   “Oh yeah? Who cares!”   It’s harsh, but true. While… Read more »

A Guide to Defining Your Target Audience for Ads

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Is your digital advertising budget big enough to target every person on the planet?   If it were, you wouldn’t be reading this right now!   Your products or services are likely intended for a… Read more »

SSL and HTTPS Are Very Important for Your Website

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Did you miss it? In 2018, Google began marking all sites without an SSL certificate as “not secure.” Who cares, right? Well, you should! The internet can be a dangerous place. Hackers are constantly probing… Read more »

10 Digital Marketing Trends We’re Ready for in 2020

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“In this world nothing can be said to be certain, except death and taxes.” –Benjamin Franklin   Ben was a smart man, for sure, but we’d add one more thing to his list: change!  … Read more »

How to Set Your Marketing Goals for 2020

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Want your marketing to: Increase your topline revenue and boost profitability? Generate more inbound leads and lower sales resistance? Make your salespeople more efficient and successful? Spur more prospects to choose your business over the… Read more »

You Need a Digital Marketing Strategy in 2020 – Here’s Why

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Are you still relying on old-school marketing tools? You know, things like print ads, radio spots, billboards, and brochures? It’s time to go digital! Statistics from Forbes and HubSpot illustrate why: 79% of consumers have… Read more »

These Social Trends Will Put You Ahead of the Competition

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“If you’re not the lead dog, the scenery never changes.” This old adage is true for canines…and for your business, too! When it comes to social marketing, “the lead dog” stays on top of social… Read more »