Category: Smart Marketing
Introducing Big Big Table: A Community Café That Nourishes Body and Soul
In our latest episode of the BARQAR Bites podcast, we had the pleasure of speaking with Maddie Collins, the Community and Outreach Director of Big Big Table, a nonprofit community café serving Buffalo, NY, and
How AI Is Revolutionizing Content Creation
AI is revolutionizing content creation. The technology makes it easier for businesses to scale their marketing efforts. AI-based content creation tools use written prompts to produce text-based or visual content. The benefits include time savings,
How to Conduct a Digital Marketing Audit
When was the last time you conducted a digital marketing audit? Evaluating your digital marketing efforts identifies your strengths, weaknesses, and opportunities for improvement. This data-driven strategy increases your return on investment (ROI). A digital
How the Best Leaders Make Everyone Smarter: Lessons from Multipliers by Liz Wiseman
Leadership isn’t just about being the person in charge or the one with the most experience in the room. True leadership is about elevating those around you, creating an environment where people are inspired, engaged,
Harnessing User-Generated Content for Brand Growth
User-generated content is paid or unsponsored content customers create relevant to a brand. These photos, videos, reviews, and social media posts enhance brand authenticity, credibility, and loyalty. Sharing and resharing user-generated content attracts more attention
Designing a Mobile-First Strategy Key Considerations
In today’s digital age, where smartphones and tablets reign supreme, designing a mobile-first strategy has become essential for businesses aiming to thrive online. With over 50% of global web traffic originating from mobile devices, prioritizing
