Category: Smart Marketing
What Are Google’s Rules for SEO?
Am I doing this right? It’s a question we field all the time from businesses that want their site to rank well in Google searches – while still delivering a great experience for human users.
The Name’s Bot. Chatbot.
They’re dynamic. Even intelligent. But unlike James Bond, they won’t swill vesper martinis on the job. Because they’re not human! Kidding aside, chatbots (and the machine-learning and artificial intelligence behind them) are becoming so sophisticated
What Makes My Business Stand Out?
When you say: “Our service is better!” “We make amazing products!” “We’re the best in the business!” Your customers think: “Oh yeah? Who cares!” It’s harsh, but true. While
A Guide to Defining Your Target Audience for Ads
Is your digital advertising budget big enough to target every person on the planet? If it were, you wouldn’t be reading this right now! Your products or services are likely intended for a
SSL and HTTPS Are Very Important for Your Website
Did you miss it? In 2018, Google began marking all sites without an SSL certificate as “not secure.” Who cares, right? Well, you should! The internet can be a dangerous place. Hackers are constantly probing
10 Digital Marketing Trends We’re Ready for in 2020
“In this world nothing can be said to be certain, except death and taxes.” –Benjamin Franklin Ben was a smart man, for sure, but we’d add one more thing to his list: change!
