Category: Smart Marketing
Why Customers Love Behind-the-Scenes Content (and How to Do It Right)
Behind-the-scenes content offers a glimpse into your brand’s personality and processes. These elements create transparency and trust with your audience. Audiences appreciate glimpses into how products, services, and events are created. Sharing videos, photos, blogs,
Using Behavioral Data to Personalize Customer Experiences
Behavioral data provides insight into customer behavior. Understanding customers’ preferences and pain points helps provide tailored marketing messages to personalize customer experiences and boost conversion rates. Types of Behavioral Data Common types of user behavioral
Video Marketing Strategies to Dominate Social Media
Video Marketing StrategiesAlmost everyone spends significant time watching online videos each week. Most viewers have been convinced to purchase a product or service because of a video. Therefore, social media videos should be among your
The Future of E-Commerce Marketing: Trends for 2025
Technological innovations and changing consumer preferences continue to impact e-commerce. Understanding how consumers shop online helps your brand stay competitive. Proactively aligning your marketing strategy with e-commerce trends strengthens business success. The following are the
Micro-Moments Matter: Winning the Instant Decisions of Your Audience
Micro-moments are brief moments when people use their devices to satisfy an immediate need, such as going somewhere or learning, doing, or buying something. Delivering value in these moments drives engagement and conversions. Most consumers
Mastering the Art of Social Listening in 2025
Social listening provides valuable data to build your business in 2025. This process provides insight into what customers think and say about your brand and competitors on social channels. Tracking and analyzing mentions of your
