Can you believe it’s almost the end of another year?
Finishing out 2023 means it’s time to start planning for 2024!
Part of planning for the new year involves knowing the digital marketing trends to expect. Understanding these trends helps you adapt your marketing campaigns for optimum success.
Start planning for these digital marketing trends for 2024.
Social media advertising
Social media advertising will be more personalized and interactive in 2024. There also will be more opportunities for product and service promotions, including online consultations and in-platform shops.
Artificial intelligence (AI) will increasingly be used for targeted advertising. Machine learning (ML) algorithms will analyze customer behavior and create effective targeting strategies. AI also will develop accurate customer demand forecasts and optimize advertising campaigns.
Contextual advertising appears on the pages relevant to a company’s products or services. Since users tend to perceive these ads more positively than other advertising forms, they are likely to click on the ads. Therefore, contextual advertising will be big in 2024.
Enhanced website user experience
Enhanced website user experience will increase conversions. Websites will be more intuitive and user-friendly to encourage interactions.
Video advertising will be more effective than banners, text ads, and other forms of advertising in 2024. Facebook, Instagram, TikTok, and other social platforms also will promote increasing numbers of video advertisements.
Ad campaign automation and optimization
Ad campaign automation and optimization will focus on the strategic parts of advertising, improve conversions, and reduce the cost per click. AI, ML, and other sophisticated technology will be used in the processes.
Data privacy laws will increase marketers’ focus on data usage in targeted advertising in 2024. Because Apple users can prevent advertisers from targeting and tracking their online activity, the cost of attracting customers increases. As a result, marketers will look for new targeting methods.
New advertising channels
New advertising channels will include voice assistants, virtual reality (VR), augmented reality (AR), and social platforms. Marketers must adapt to these digital marketing trends to stay competitive:
- TikTok will replace Google as the main search engine for users under the age of 21.
- Google and TikTok will develop a partnership to integrate search queries for the search engine and the social media platform.
- The integration of Google and TikTok search queries might provide an effective new promotion tool.
Looking for a strong digital marketing partner?
At BARQAR, we understand the importance of staying ahead of digital marketing trends. With our team of experienced professionals and comprehensive range of services, including marketing, websites, PPC ads, SEO, social media, and content creation, we can help your business thrive in the ever-changing digital landscape. Contact us today to learn more!