Bad Marketers Use Words (Too Many of Them)!

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Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity… Read more »

Bad Websites Are Immobilized

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Did you know that 56% of all web traffic is from mobile devices? And that number is growing quickly! Unfortunately, many websites are still “immobilized” and not mobile-device friendly. Smart websites…adjust to the device they… Read more »

Bad Websites Are Missing the Call

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The call to action, that is! Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? No? Then you need to revamp your calls… Read more »

Bad Marketers Don’t Keep Up (with Technology or their Competition)

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Smart Marketing … embraces change. Back in 1965, Intel co-founder Gordon Moore made a prediction known as Moore’s Law, which states that computer processing speed doubles every 18 months. Translation? In just 2 years, your… Read more »

Bad Websites … ARE MISSING THE CALL (to-action)

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Smart marketing…uses strong calls-to-action to drive results. Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? Is your website an extension of your… Read more »

What Does Social Sharing Accomplish?

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Does your company use social media? Are you performing any kind of social sharing? If not, you should start. Now. If you are, are you using it correctly? Depending on your business & your target… Read more »

Measuring Social Media Success

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How can you be sure your social media strategy is successful? The answer is simple: goal setting. When you jump into social media, you don’t want to just share content occasionally and hope it benefits… Read more »

Happy Halloween!

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Fall is in full swing, and with it comes some of our favorite things including Halloween & trick-or-treating! For your business, this time of year also likely includes putting the final touches on next year’s… Read more »

Making Your Blog Pay Off!

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Millions of people blog.  Seemingly, every business does too.  With all of those blogs and all of that content out there on the internet, how do you ensure that you get your message across to… Read more »

Where is Your Company in the Content Marketing Life Cycle?

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You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re a leader in your industry, there’s no doubt that you’re already using inbound marketing. But where do you… Read more »