Why Is Page Speed Even Important?

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When a visitor lands on your home page… … …*elevator music plays*… … …do they have time for a coffee break while it loads? The example may be ridiculous, but it makes a very serious… Read more »

SSL and HTTPS Are Very Important for Your Website

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Did you miss it? In 2018, Google began marking all sites without an SSL certificate as “not secure.” Who cares, right? Well, you should! The internet can be a dangerous place. Hackers are constantly probing… Read more »

Steps to Increasing Page Speed

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In the digital realm, speed = revenue. Case in point? According to Google, 53% of mobile site visitors leave a page that takes longer than three seconds to load. 3 seconds?! That means that if… Read more »

Website Styles That Are Sure to Generate Traffic

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Still eking by with a website that’s little more than an online brochure? You’re missing out! A modern business website is your director of first impressions. Your 24/7/365 source of inbound leads. An essential part… Read more »

Bad Marketers Use Words (Too Many of Them)!

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Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity… Read more »

Bad Websites Are Immobilized

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Did you know that 56% of all web traffic is from mobile devices? And that number is growing quickly! Unfortunately, many websites are still “immobilized” and not mobile-device friendly. Smart websites…adjust to the device they… Read more »

Bad Websites Are Missing the Call

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The call to action, that is! Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? No? Then you need to revamp your calls… Read more »

Bad Marketers Don’t Keep Up (with Technology or their Competition)

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Smart Marketing … embraces change. Back in 1965, Intel co-founder Gordon Moore made a prediction known as Moore’s Law, which states that computer processing speed doubles every 18 months. Translation? In just 2 years, your… Read more »

Bad Websites … ARE MISSING THE CALL (to-action)

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Smart marketing…uses strong calls-to-action to drive results. Does every page of your website offer a chance to convert? Does your website make it easy to be your customer? Is your website an extension of your… Read more »

What Does Social Sharing Accomplish?

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Does your company use social media? Are you performing any kind of social sharing? If not, you should start. Now. If you are, are you using it correctly? Depending on your business & your target… Read more »