Are you a small business owner who’s thinking about building a marketing team? If so, get ready to spend a lot of time and money on hiring, training, payroll, benefits, and related headaches.
Have you considered outsourcing your marketing to an experienced agency? You can gain access to a team of experts with diverse skills for a fraction of the cost of building a team.
Discover three reasons why you should outsource marketing rather than build a team.
1. Access diverse skill sets
Outsourcing your marketing provides you with access to the specialized skills needed to drive results. These skills include:
- Website development
- Search engine optimization (SEO)
- Content creation
- Pay-per-click (PPC) advertising
- Social media marketing
- Email marketing
- Graphic design
You can spend a substantial amount of time and money trying to hire skilled professionals for your team. Or, you can partner with an established marketing agency to get the results you want.
2. Lead your marketing strategy
Outsourcing your marketing lets you or your marketing director take the lead on strategy without getting lost in its implementation. Experienced professionals can implement your marketing strategies to:
You retain control over the direction of your marketing campaigns. The agency helps meet or exceed your expectations.
3. Save time and money
Outsourcing your marketing lets you gain a full marketing department for a small percentage of the cost of hiring your own. Because you pay for only the services requested, you save a significant amount of time and money by not hiring a team. These expenses include:
- Office space
- Employment taxes
- Unemployment insurance
- Employee health insurance
- Employee retirement plan
- Paid time off
- Unemployment claims
You always are searching for ways to save your business money. Outsourcing your marketing is a highly effective method.
Are you ready to outsource marketing?
Contact BARQAR to work with a team of MBAs, seasoned marketing consultants, SEO and social media specialists, designers, writers, and web developers to execute your marketing. Reach out today to get started!