4 Tips for a Successful Email Marketing Campaign

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How many emails have you received this week? Dozens? Hundreds? More? We’re inundated with email – so much so that you may think, “What’s the point in using it for marketing?” But we’re going to… Read more »

Email vs. Cold Calling

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To dial or type? THAT is the (marketing) question. On the one hand, statistics shared by HubSpot extol the virtues of email marketing: 59% of respondents say marketing emails influence their purchase decisions. More than… Read more »

Avoid Black Hat Tactics in Your Email Marketing

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Want to alienate your customers? Tick off your prospects? Ruin your company’s online reputation? We didn’t think so! Every business needs to market its products and services. But there’s a big difference between taking the… Read more »

Happy Halloween!

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Fall is in full swing, and with it comes some of our favorite things including Halloween & trick-or-treating! For your business, this time of year also likely includes putting the final touches on next year’s… Read more »

4 Marketing Lessons from the iPhone 7 Launch

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You’ve seen the headlines regarding Apple’s iPhone 7 launch, and the new features the phone will boast. Regardless of whether you’re a fan of Apple or not…you probably have a certain level of respect for… Read more »

Marketing: Referral vs Inbound vs Direct – Which is the Most Effective?

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First, lets define what these three marketing strategies are.  I’ll go with Wikipedia here: Referral marketing  is a method of promoting services to new customers through referrals, usually by word of mouth.  Such referrals often happen… Read more »

Are Your Emails Legal?

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Are the emails your company is sending out legal? Believe it or not in some countries you could face prison time for sending unsolicited emails or spam.  Another country could impose a $10 million fine… Read more »

Become a Social Media Superhero!

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Are you the person in your office in charge of your company’s online presence? Are you expected to post updates faster than a speeding bullet or to overcome competing pictures of cute kittens & kids… Read more »

Why Buying a Stethoscope Doesn’t Make you a Doctor

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Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I… Read more »

How to Overcome The Top 2 Challenges for Today’s Marketer

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Today’s marketing professionals are tasked with a wide array of goals and objectives. In the past, a job title in “marketing” was often focused on branding. But today’s marketing professionals are involved in a variety… Read more »