Category: Email Marketing
Email vs. Cold Calling
To dial or type? THAT is the (marketing) question. On the one hand, statistics shared by HubSpot extol the virtues of email marketing: 59% of respondents say marketing emails influence their purchase decisions. More than
Avoid Black Hat Tactics in Your Email Marketing
Want to alienate your customers? Tick off your prospects? Ruin your company’s online reputation? We didn’t think so! Every business needs to market its products and services. But there’s a big difference between taking the
Happy Halloween!
Fall is in full swing, and with it comes some of our favorite things including Halloween & trick-or-treating! For your business, this time of year also likely includes putting the final touches on next year’s
4 Marketing Lessons from the iPhone 7 Launch
You’ve seen the headlines regarding Apple’s iPhone 7 launch, and the new features the phone will boast. Regardless of whether you’re a fan of Apple or not…you probably have a certain level of respect for
Marketing: Referral vs Inbound vs Direct – Which is the Most Effective?
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen
Are Your Emails Legal?
Are the emails your company is sending out legal? Believe it or not in some countries you could face prison time for sending unsolicited emails or spam. Another country could impose a $10 million fine
