Category: SEO
Non-Profit Marketing – How to Drive Engagement During a Recession
Is your non-profit organization ready for a recession? If not, now is the time to begin preparing. Many donors change their giving during a recession. This can lower the amount of funding your non-profit receives.
Here’s Why SEO Is a Process and It’s Never DONE
Your website may be ranking high in search engine results pages (SERPs). You might be reaching your key milestones. If so, congratulations! Your hard work is paying off. Now, you need to focus on improving
All About Google Search Essentials and How It Can Help You
Are you familiar with Google Search Essentials? The guidelines provide information on what makes pages, images, videos, and other web-based content eligible to appear and perform well on Google Search. However, even if a page
Getting More Eyes on Your Videos with Google Video Schema Markup
Are you using videos to market your SMB? If not, you should be! Video marketing is one of the most effective ways to reach your target audience. When used effectively, video helps increase your ROI.
Marketing Optimization (SEO, CRO, Web Speed Opt) – What Is It?
As a small business owner, you likely have heard the term “marketing optimization” before. You also probably know it’s a good thing. But you might not know why. Marketing optimization involves maximizing the effectiveness of
Preparing Your Marketing Plan for a Recession
As you know, the U.S. is nearing a recession. This means consumers are cutting their spending. So, what does this reduced consumer spending mean for your digital marketing plan? Should you cut your marketing budget?
