Category: SEO
On-Page vs. Off-Page SEO: What’s the Difference?
On or off? When you’re talking about light switches, the difference is pretty obvious. But when you’re talking about SEO…well, that’s where things can get a little fuzzy. So, what’s the difference between on-page and
SEO or PPC: Which Is Better?
Q: Which is better: a hammer or a saw? A: It depends on the job! If you need to pound in a nail, you grab a hammer. And if you need wood cut? You use
The Impact of Alt Text on Your Website’s SEO
Looking for free ways to improve your search engine rankings? Consider adding alt text to your images. What Is Alt Text? Also referred to as “alternative text,” “alt attribute” or “alt description,” alt text is
Important Metrics to Track Your SEO Progress
“Hey, our website got 2,000 visitors last month!” Congratulations…maybe. Did you have to pay to get that traffic? Were those unique visitors? New or repeat visitors? How long did those visitors stay on your website
Can Images Improve My SEO?
We’ve written extensively about how to improve your SEO: Make sure your site is secure and responsively designed. Play by Google’s rules – and make their algorithm work in your favor. Improve your site’s domain
What Is SEO A/B Testing and How Can It Benefit Me?
We say it all the time here: SEO is a process, not a one-time event. And sometimes, it feels like a moving target. It’s no wonder. Google is continually changing its algorithm. Their increasing reliance
