Is your non-profit organization ready for a recession? If not, now is the time to begin preparing. Many donors change their giving during a recession. This can lower the amount of funding your non-profit receives.
Are you familiar with Google Search Essentials? The guidelines provide information on what makes pages, images, videos, and other web-based content eligible to appear and perform well on Google Search. However, even if a page
Are you using videos to market your SMB? If not, you should be! Video marketing is one of the most effective ways to reach your target audience. When used effectively, video helps increase your ROI.
As a small business owner, you likely have heard the term “marketing optimization” before. You also probably know it’s a good thing. But you might not know why. Marketing optimization involves maximizing the effectiveness of