How Should You Adjust Your Social Media Strategy During the COVID-19 Crisis?

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If there was ever a time for businesses to be flocking to social media to manage their brand voice, reassure candidates and prospects they have everything under control and, most importantly, be a part of… Read more »

Smart Marketing Tips During Social Distancing

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I recently read the phrase “business as (un)usual” and was struck at how simple – and true – it rang. For us, and for most of our clients, business is anything but usual right now.… Read more »

Can Using Social Media Stories Help My Business?

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Facebook. Instagram. Snapchat. Unless you’ve been living under a rock, you recognize these three dominant social media platforms. But do you know the full “story” about these sites? While they offer different marketing advantages for… Read more »

What Can Facebook Target with Its Advertising?

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Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more… Read more »

These Social Trends Will Put You Ahead of the Competition

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“If you’re not the lead dog, the scenery never changes.” This old adage is true for canines…and for your business, too! When it comes to social marketing, “the lead dog” stays on top of social… Read more »

Here’s How to Build an Instagram Following

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It’s visual. Slightly addictive. And taking the marketing world by storm. It’s Instagram – and if your business isn’t using it, you’re missing out on massive opportunities to build your brand, engage with customers (current… Read more »

Are You Using Facebook Ads Effectively?

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What’s the difference between a Facebook ad campaign that generates a 1,000x ROI – and one that falls flat on its face? Know-how! And that’s what you’ll find in today’s post. Facebook has enormous advertising… Read more »

Is Pinterest Worth It Anymore?

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When you think of social marketing “heavy hitters,” Pinterest may not immediately spring to mind. After all, the platform is commonly known as an online bulletin board to store and share images and videos. But… Read more »

How Long Should My Social Video Be?

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This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »

Are You Social Enough on Social Media?

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Have you ever gone to a company’s Facebook page to ask a question, only to receive an answer a couple days later, or sometimes not at all?  This probably left you frustrated and not wanting… Read more »