“If you’re not the lead dog, the scenery never changes.” This old adage is true for canines…and for your business, too! When it comes to social marketing, “the lead dog” stays on top of social… Read more »
It’s visual. Slightly addictive. And taking the marketing world by storm. It’s Instagram – and if your business isn’t using it, you’re missing out on massive opportunities to build your brand, engage with customers (current… Read more »
What’s the difference between a Facebook ad campaign that generates a 1,000x ROI – and one that falls flat on its face? Know-how! And that’s what you’ll find in today’s post. Facebook has enormous advertising… Read more »
When you think of social marketing “heavy hitters,” Pinterest may not immediately spring to mind. After all, the platform is commonly known as an online bulletin board to store and share images and videos. But… Read more »
This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »
Have you ever gone to a company’s Facebook page to ask a question, only to receive an answer a couple days later, or sometimes not at all? This probably left you frustrated and not wanting… Read more »
A recent report from ComScore predicted that 50% of all online searches with be voice searches by 2020. With Google, Alexa and more home assistants showing up in homes across the nation, voice search is… Read more »
Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it… Read more »
Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »
(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »
