How Long Should My Social Video Be?

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This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for… Read more »

Are You Social Enough on Social Media?

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Have you ever gone to a company’s Facebook page to ask a question, only to receive an answer a couple days later, or sometimes not at all?  This probably left you frustrated and not wanting… Read more »

How to Search Engine Optimize Your Site for Voice Search

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A recent report from ComScore predicted that 50% of all online searches with be voice searches by 2020. With Google, Alexa and more home assistants showing up in homes across the nation, voice search is… Read more »

Bad Marketers are All Organic (They Ignore Paid Reach)

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Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it… Read more »

Bad Marketers Sell (and sell and sell and sell)

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Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your… Read more »

Bad Social Marketers Lack Insights

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(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

Is writing blog posts on my website worth the time and effort?

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We get the following questions a lot: “Is blogging really worth it?” “Do people really even read blogs anymore?” The short, and immediate, answer is “YES!”  But, here is why it makes so much sense to… Read more »

Can I Delete a Bad Facebook Review?

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Question: “I just had an irrational person leave a bad Facebook review for something we couldn’t control. Can we remove it?” Answer: Technically yes, there are a few things you could do to remove the… Read more »

Top Marketing Education Blogs From 2016

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2016 was a year of a lot of change in digital marketing and social media marketing. To help keep everyone up to speed we produced a LOT of great content.From our free marketing education webinar… Read more »

The Holidays are a Time for Giving — But in Business You’ve Got to Give Them What They Want!

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Happy Holidays! It’s the season for celebrating, rejoicing and for giving. But when it comes to business marketing, “it’s the thought that counts” doesn’t really count at all! In fact as marketers, if we don’t give… Read more »