Category: Social Media
Is Pinterest Worth It Anymore?
When you think of social marketing “heavy hitters,” Pinterest may not immediately spring to mind. After all, the platform is commonly known as an online bulletin board to store and share images and videos. But
How Long Should My Social Video Be?
This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for
Are You Social Enough on Social Media?
Have you ever gone to a company’s Facebook page to ask a question, only to receive an answer a couple days later, or sometimes not at all? This probably left you frustrated and not wanting
How to Search Engine Optimize Your Site for Voice Search
A recent report from ComScore predicted that 50% of all online searches with be voice searches by 2020. With Google, Alexa and more home assistants showing up in homes across the nation, voice search is
Bad Marketers are All Organic (They Ignore Paid Reach)
Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it
Bad Marketers Sell (and sell and sell and sell)
Smart Marketing … uses valuable content to educate, advise – and then sell. Quick question: When was the last time a prospect walked up to you and said, “Yes, I absolutely want to buy your
