Get in on the Pokemon GO Craze!

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Striking while the iron is hot. When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate it… Read more »

Why Small Companies Fear Social Media (And Why They Shouldn’t!)

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Social media doesn’t need to be scary. It’s an awesome resource that small businesses of all kinds can use to strengthen and promote their brand while sharing valuable resources and targeting their key audiences, driving… Read more »

Free Webinar: Harnessing The Power of Word of Mouth Marketing

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Want to drive more sales? Create more loyal customers? Turn past clients/customers into raving fans? Word of mouth is a very powerful influencer and when used the right way, can be an amazing marketing and… Read more »

What Form of Content Marketing Gets the Best Results?

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In our last two posts, we took a look at the most important goals of content marketing and the biggest barriers to content marketing success. We found that content marketing is a proven way to increase… Read more »

The Biggest Barriers to Content Marketing Success

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In our last post, we took a look at the most important goals of content marketing. We found that content marketing is a proven way to increase exposure, drive more impressions, build engagement, and drive… Read more »

How do your content marketing goals align with other marketers?

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Content marketing is a proven way to increase exposure, drive more impressions, build engagement, and drive sales (if done properly). But not every company has the same strategy and goals. And as crazy as it… Read more »

Too Busy for Social Media? Consider These 3 Tips…

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Your time is valuable. And investing time in social media for your business is the key to success, right? (The correct answer is YES!) Simplify social media Yes, you need to invest in social media. But… Read more »

Top 10 Benefits of Effective Social Media Marketing

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Social Media Examiner recently released their 2016 Social Media Marketing Industry Report. The report shares insight from over 5,000 marketing professionals and takes a closer look at social media marketing. One of the questions they… Read more »

Cracker Jack Changed their Prizes – What Can We Learn From It?

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Fans of the beloved baseball snack Cracker Jack were taken aback a few weeks ago when Frito-Lay announced that the miniature prizes we’ve known for years would no longer be a part of its product.… Read more »

8 Small Business Marketing Challenges – And How to Overcome Them!

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According to a recent Salesfusion survey of nearly 700 business-to-business marketers from small businesses (those with under $100 million in yearly revenue), building higher-quality leads is the biggest challenge. The survey findings outline 8 key areas… Read more »