Category: PPC
SEO or PPC: Which Is Better?
Q: Which is better: a hammer or a saw? A: It depends on the job! If you need to pound in a nail, you grab a hammer. And if you need wood cut? You use
Benefits of Running a General Practice Awareness Ad
What’s the first step in growing your practice? Building awareness! Obviously, it’s impossible to attract new patients to your practice if they don’t even know you exist. And while myriad advertising mediums can help you
What Can Facebook Target with Its Advertising?
Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more
Progra-what Now??? Your Guide to Programmatic Advertising
Your eyes glaze over. Your head starts spinning. Your brain hurts. Are you stuck in a nightmare 400-level college class? Nope, it’s worse: You’ve just read the first few sentences of a blog post about
A Guide to Defining Your Target Audience for Ads
Is your digital advertising budget big enough to target every person on the planet? If it were, you wouldn’t be reading this right now! Your products or services are likely intended for a
Google Ads Don’t Have to Be Scary! Here’s How They Work
BOO! As kids (OK, sometimes even as adults), most of us are terrified of those animated Halloween props we see in dark, creepy haunted houses. But when someone turns on the lights, the fear vanishes.
