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Category: PPC

Content Marketing

Some Potential Trends for PPC in 2023

Are you including pay-per-click (PPC) advertising in your marketing plan for 2023? If not, you should be! PPC advertising remains one of the most effective ways to build your business. In fact, certain categories are

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Digital Marketing

Preparing Your Marketing Plan for a Recession

As you know, the U.S. is nearing a recession. This means consumers are cutting their spending. So, what does this reduced consumer spending mean for your digital marketing plan? Should you cut your marketing budget?

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PPC

SEO or PPC: Which Is Better?

Q: Which is better: a hammer or a saw? A: It depends on the job! If you need to pound in a nail, you grab a hammer. And if you need wood cut? You use

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Marketing Tips

What Can Facebook Target with Its Advertising?

Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more

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