Some Potential Trends for PPC in 2023
Are you including pay-per-click (PPC) advertising in your marketing plan for 2023? If not, you should be! PPC advertising remains one of the most effective ways to build your business. In fact, certain categories are
How to Secure Google’s Ad Grant Program for Non-Profits
Do you want to share your non-profit with the world? Are you looking to increase awareness, attract donors and recruit volunteers for your organization? If so, a Google Ad Grant is for you! Learn how
Preparing Your Marketing Plan for a Recession
As you know, the U.S. is nearing a recession. This means consumers are cutting their spending. So, what does this reduced consumer spending mean for your digital marketing plan? Should you cut your marketing budget?
SEO or PPC: Which Is Better?
Q: Which is better: a hammer or a saw? A: It depends on the job! If you need to pound in a nail, you grab a hammer. And if you need wood cut? You use
Benefits of Running a General Practice Awareness Ad
What’s the first step in growing your practice? Building awareness! Obviously, it’s impossible to attract new patients to your practice if they don’t even know you exist. And while myriad advertising mediums can help you
What Can Facebook Target with Its Advertising?
Facebook is a marketer’s dream. It offers: Unprecedented access. Facebook is the biggest social network worldwide, boasting 2.41 billion monthly active users. The average Facebook user clicks on 8 ads per month and spends more