How to Create Better Content with Topic Clusters
Topic clusters are hyperlinked pages that connect content about the same subjects within your website. These structures help your target audience find content that answers their questions and provides additional information for topics of interest.
How to Use Google Trends to Help Your SEO and Content Marketing Strategy
Are you using Google Trends and paid keyword tools to get a more accurate idea of keyword search volumes? If not, you should be! Google Trends doesn’t show the amount of search traffic in actual
2023 SEO Trends to Be Aware Of
Have you been staying on top of the search engine optimization (SEO) trends for 2023? If not, no worries! We know you’re busy and we’ve got your back. Consumers are changing the ways they interact
Content SEO – Google Updates Structured Data
Did you ever watch Scooby-Doo as a kid and enjoy helping the Mystery, Inc. gang solve mysteries? Perhaps your love of gathering clues and solving mysteries carried over to adulthood in the form of mystery-solving
Non-Profit Marketing – How to Drive Engagement During a Recession
Is your non-profit organization ready for a recession? If not, now is the time to begin preparing. Many donors change their giving during a recession. This can lower the amount of funding your non-profit receives.
What Is Google’s Helpful Content Update and What Can You Do to Rank Higher?
Have you heard about Google’s helpful content update? It targets websites that have a high amount of unhelpful content that was written for search engines rather than humans. Google’s helpful content update came about because