Category: Content Marketing
What Type of Content Do Your Customers Want?
Content marketing can be extremely effective. Content marketing can drive engagement. Content marketing can advance people through the sales process. Content marketing can help close a sale. Content marketing can differentiate your company… …But only
Case Study: A Small Change to a Web Form Gets 10x The Leads
As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into
Bad Marketers Use Words (Too Many of Them)!
Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity
What Do Your Website Visitors Want to Read? Survey Says…
Want to improve search results? Want to rank higher in Google? Want to get more website traffic? Want to drive more leads? Yes, yes, yes and HELL YES! Those are some simple questions that every
Bad Marketers Have an Image Problem
Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand
Bad Marketers are All Organic (They Ignore Paid Reach)
Smart Marketing … uses paid reach strategically to boost ROI. “Social media is free!” Yeah, that’s a myth. Technically, it may not cost you anything to post on Facebook, Instagram or Twitter. But when it
