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Category: Content Marketing

Content Marketing

Bad Marketers Use Words (Too Many of Them)!

Smart marketing…is concise and focused. Can you explain your value in 10 words or less? Do you use simple language your customers understand – or lots of jargon? Do your marketing communications spark readers’ curiosity

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Content Marketing

Bad Marketers Have an Image Problem

Or, should we say, a “lack of image” problem! Smart Marketing … uses compelling images to capture attention and improve conversions. We live in a visual world, and with good reason: We’re wired to understand

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Content Marketing

Bad Marketers are Copycats

They only use other people’s content! Smart marketers…write and post original ideas. While it’s perfectly fine to share other people’s content from time to time, at least two-thirds of your posts (on social media and

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Marketing Tools
Content Marketing

Marketing Tools of the Trade

As marketers who focus on helping SMBs to make smarter marketing decisions, our team relies on a lot of tools to improve our insight, enhance our productivity, and most importantly, drive more response for our

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