Do you want to know how to get a reader interested in what you have to say?
Are you wondering how to convince a reader that your content is worth taking the time to read?
Writing an engaging hook is the key to getting more people to read your article.
What is an article hook?
A hook is an enticing beginning of a story created to capture a reader’s interest. This first paragraph often throws the reader into some dramatic action or generates curiosity about an unusual situation, intriguing character, or important question.
Why does an effective hook matter?
A hook paragraph is designed to grab readers’ attention and encourage them to invest their time in reading your article. This hook keeps the reader’s mind focused on your piece.
What are some best practices for writing an engaging article hook?
Implement these tips to craft an effective hook:
- Develop an engaging title. Your title should include emotionally loaded language or unique combinations of words to grab a reader’s attention.
- Begin with an action-packed or climactic scene. Drop the reader into the action without context so they read your content to answer their questions.
- Create an emotional connection. Tap into the reader’s empathy by including a character’s intense emotional response in the first section. Developing this connection engages the reader in what happens to the character later.
- Make an unexpected statement. Encourage the reader to continue reading to learn more.
- Leave the reader with questions. Use action, emotion, a bold statement, or another effective technique to encourage the reader to want to learn more. Create guesses about your character’s motivations, backstories, and more.
- Fill in the details later. Having unanswered questions creates suspense.
- Maintain the reader’s attention. Answer some of the questions generated from your hook. Keep some information for later.
Are you looking for content marketing services?
Let BARQAR know! Our digital marketing experts specialize in delivering targeted content marketing and other digital services for SMBs. Give us a call today!