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3 Ways to Optimize Your Website for More Sales

Do you want your website to stand out from the competition?

Are you interested in increasing your number of conversions?

Do you want some tips to accomplish these objectives yourself?

Great! You’re in the right place.

You can optimize your website for sales by doing the following three things.

1. Include a keyword-rich meta description and title tag on each page. These items typically provide visitors the first impression of your brand in organic search results. Your meta descriptions and title tags explain the context of your web pages so visitors know what to expect when they click on your page. Your meta descriptions and title tags also impact your rank in search engine results pages (SERPs).

  • Make sure each meta description and title tag are unique. Place your keywords among the first few words.
  • Keep your meta descriptions and title tags short. Meta descriptions should be no more than 150 characters. Title tags should not exceed 70 characters.
  • Ensure your meta descriptions and title tags appeal to your visitors. Include action verbs to encourage clicking on your links and your company’s name to establish trust.

 

2. Write compelling, effective headlines. Your product headlines impact the number of sales you make. They are the first things your visitors read when they land on your website in search results pages. Because your headlines have a strong impact on your visitors’ first impressions, you need to test your headlines to see which resonate most with your visitors.

  • Consider what you want to tell your visitors. Include what they want to hear from you and how you can entice them to read your content https://www.barqar.com/2021/10/20/5-tips-to-start-creating-impactful-video-content/ and take the desired action. Focus on what is trending in your sector as well.
  • Provide visitors with a reward for reading your content. Avoid simply selling.
  • Make your headlines and subheads unique, useful, urgent and uber specific. Include keywords relevant to your body context.

 

3. Include effective call to action (CTA) designs. Regularly update and test your CTAs. This can increase your click-through rate. You may want to follow these examples:

  • “Get your free account”
  • “Take a 2-minute tour”
  • “Buy the service now”

 

Does your website need to be updated? 

Want a website that generates trust, credibility, and sales leads? The BARQAR team can create a website that works for you 24/7. We’ve built more than 1,000 websites featuring eye-catching design, engaging content, and simple-to use-navigation. We’d be happy to do the same for you! Contact us today!

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