These Social Trends Will Put You Ahead of the Competition

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“If you’re not the lead dog, the scenery never changes.” This old adage is true for canines…and for your business, too! When it comes to social marketing, “the lead dog” stays on top of social… Read more »

7 Rules to Follow for SEO-Friendly Content

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Humans or algorithms: Which master must your content serve?  Answer: Both!  For your content to rank well in search, appeal to the right audience, and generate leads and sales, it needs to please both search… Read more »

How Is Video Marketing Changing the Playing Field?

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Tired of being pushed around by big businesses with their massive marketing budgets? Video marketing levels the playing field! Thanks to advances in smartphone technology and the explosion of social media usage, small businesses like… Read more »

Avoid Black Hat Tactics in Your Email Marketing

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Want to alienate your customers? Tick off your prospects? Ruin your company’s online reputation? We didn’t think so! Every business needs to market its products and services. But there’s a big difference between taking the… Read more »

Make Your Blog Stand out in a Crowd!

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With more and more companies realizing the benefits of blogging & content marketing, are you wondering how blogging can make your business unique? Blogging is a key component of your content marketing strategy. It boosts… Read more »

What Content Inspires the Most Consumer Engagement?

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Content marketing works–when done correctly! Content marketing can be used to expand reach and visibility, educate your audience, create an emotional bond, entertain, and engage. When done properly, content marketing can also drive consumers to… Read more »

Should “First Place” be the Ultimate Goal?

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Humor me for a moment and pretend your business is a pizza restaurant. You make great food, and business is going well…but it can always be better. You decide to hire someone to do your… Read more »

3 Tips for Mastering Inbound Marketing

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So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your customers.  Below are 3… Read more »

Does Your Content Marketing Strategy Lack Action?

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You hear it more and more, and you see your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic,… Read more »

The 14 Most Popular Social Media Tools in 2016

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Stop working harder and start working smarter. Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help… Read more »