Tag: Content Marketing
Why Should I Be Using UGC (User-Generated Content)?
You’re a smart marketer. You have a clearly defined content strategy that pulls customers to your brands message, amplifies your reach, influences purchase decisions and ultimately generates more business. Week in and week out, you
Using “Recession Psychology” to Your Business Advantage
Notice any changes in the marketing you’re seeing these days? There’s a good reason behind the shift. The way people think and react changes when we’re in a recession – so much so that there’s
These Social Trends Will Put You Ahead of the Competition
“If you’re not the lead dog, the scenery never changes.” This old adage is true for canines…and for your business, too! When it comes to social marketing, “the lead dog” stays on top of social
7 Rules to Follow for SEO-Friendly Content
Humans or algorithms: Which master must your content serve? Answer: Both! For your content to rank well in search, appeal to the right audience, and generate leads and sales, it needs to please both search
How Is Video Marketing Changing the Playing Field?
Tired of being pushed around by big businesses with their massive marketing budgets? Video marketing levels the playing field! Thanks to advances in smartphone technology and the explosion of social media usage, small businesses like
Avoid Black Hat Tactics in Your Email Marketing
Want to alienate your customers? Tick off your prospects? Ruin your company’s online reputation? We didn’t think so! Every business needs to market its products and services. But there’s a big difference between taking the
