A Guide to Improving Your Blog Article Titles
Pass the 3E Test
Content is everywhere. As a publisher, you’re not only fighting against others in your industry trying to break through the content clutter, but also every other company and individual that is posting content on their blog. Make sure your blog titles pass the 3E test: Is it engaging? Is it exciting? Is it enticing? If so…you’re on the right track.
Don’t Answer Your Article’s Main Point in the Title
I see it a lot and, in fact, catch myself doing it from time to time. I create a piece of blog content and publish the article only to realize the article’s main question is answered in the title.
Take this for example, “Start Improving Your Team’s Productivity by Having Shorter Meetings!”
Great tip, right? Well, while the article might be the best your team has ever put together, readers have no reason to click the link and view the rest of the content. I can improve productivity by having shorter meetings. Point made. End of discussion.
Instead consider a title like, “Improve Your Team’s Productivity with This Process Change”
This title sparks curiosity and forces the reader to click to learn more.
Make a List
Another way to cut through content overload is to break your content down into bite-sized pieces. Instead of a lengthy blog post, consider breaking your topic down into a list that viewers can quickly browse and read tips that stand out to them.
– 7 Tips for Improving Your First Impression
– You’re Follow Up Letter is Missing These 5 Things
– 4 Time Killers to Avoid in Your Monday Meeting
Include a Major Statistic
The last tip to creating a great blog article title that increases web traffic? Include a major statistic that sparks curiosity.
Instead of “Most Consumers Trust Online Reviews”, find a great stat to support your claims either from personal data gathered by your company or through data published by another source and consider a title like the following “90% of People Report that Positive Online Reviews Influence their Purchase Decisions”
Blogging with BARQAR
Sure it’s important to create a catchy article title, but in order to do that you’re going to need to start with one very important thing…a blog article! Does your team need some help getting started? Looking for assistance in creating weekly content? We understand content marketing and we’re here to help. Contact BARQAR today.