Are you marketing your Buffalo business to create a brand that resonates with the city’s unique character and community? Crafting messages that appeal directly to the hearts of your local audience ensures your brand stands out and becomes an integral part of the Buffalo landscape.
Local marketing helps your business reach customers within your geographic area and customize your content for your local audience. These in-person and online tools help share your brand and messaging with targeted customers within a specific radius of your business’s location.
Branding for your local audience helps bring customers into your Buffalo store to make purchases. These customers are likely to share their experiences with others. As a result, your business benefits from expanded brand awareness, higher traffic, more conversions, and increased revenue.
Benefits of branding for the local audience
Most search engine users look online to find local businesses. Therefore, marketing your Buffalo business helps bring these searchers to your store and convert them into customers.
Other benefits of local marketing include:
- Increased reach: Use social media and targeted local ads to share your brand with potential customers in Buffalo.
- Higher rank in search engine results: Since buyers typically review the first page of search engine results, ranking high encourages users to view your business and stop in to purchase.
- Better customer service: Gain insights to better understand the customers searching for your Buffalo business, then tailor your customer service to meet their needs.
- Brand loyalty: Happy customers make future purchases and refer others to your business.
Branding tips for the local audience
Establish your Google Business profile:
- Manage how your Buffalo business appears in search results and on maps.
- Include your location, phone number, hours, business description, and photos to boost your credibility.
- Encourage customers to visit your website and storefront.
Claim your Buffalo listings
- Claim your local listings on Yahoo!, Yelp, Bing, and other third-party websites.
- Maintain consistent business information to establish credibility.
- Attract and convert new customers.
Localize your website
- Determine the best keywords to target Buffalo customers.
- Include references to Buffalo and relevant content for your products or services.
- Ensure your social media platforms are localized as well.
Run local ads
- Advertise on search engines and social media.
- Gain local visibility and customer information and data.
- Use customer purchases, preferred channels, and buying decisions to refine your marketing efforts.
Encourage customer reviews
- Customer reviews are free advertising.
- Reviews encourage other customers to visit your store and purchase your offerings.
- Responding to reviews builds trust and customer loyalty.
Let BARQAR help market your Buffalo Business
Because BARQAR is a local company, we can help you craft your local presence. Contact us today to see how we brand your business for the local audience.
