Case Study: A Small Change to a Web Form Gets 10x The Leads

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  As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »

Bad Marketers Lack Appeal

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Emotional appeal, that is. Smart marketing…uses emotions to create a response. The way customers remember an experience impacts how they rate it. And you know what dramatically affects the way customers remember experiences with your… Read more »

How to Brief a Marketing Agency

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You’ve selected a great marketing agency. Now it’s time for them to get to work! Before they’re off to the races, however, you have one very important hurdle to clear: writing the marketing brief. Back… Read more »

How to Overcome The Top 2 Challenges for Today’s Marketer

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Today’s marketing professionals are tasked with a wide array of goals and objectives. In the past, a job title in “marketing” was often focused on branding. But today’s marketing professionals are involved in a variety… Read more »