What is a Google Featured Snippet and How Do You Get One?

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What is a featured snippet? When someone enters a question in Google Search, Google may return the answer and more detail right within search results–this is a featured snippet. Google realizes that the searcher is… Read more »

How to Search Engine Optimize Your Site for Voice Search

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A recent report from ComScore predicted that 50% of all online searches with be voice searches by 2020. With Google, Alexa and more home assistants showing up in homes across the nation, voice search is… Read more »

How to Know When it’s Time to Update your SEO Strategy?

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Looking to drive more visibility for your company? Want to be seen as a leader in your industry or local market? Would you love more qualified inbound leads who are looking for the exact services… Read more »

Case Study: A Small Change to a Web Form Gets 10x The Leads

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  As marketers, we continually look for new ways to drive visibility, increase brand impressions, and earn clicks. But what happens when a big increase in traffic doesn’t yield more leads? We recently ran into… Read more »

Buffalo Sales and Marketing (SmarTech) Panel Discussion with Paul Teshima

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  I had the pleasure of attending the SmarTech2018 networking event and panel discussion last night with some innovative thinkers in the sales, marketing and technology space. One the panel were: Charlie Locke, VP of… Read more »

Bad Marketers Think SEO Lasts Forever

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Smart marketers…understand that SEO is a process – not a one-time event. Want to dominate search results? Get ranked higher? Generate more traffic to your website? What business doesn’t! After all, 94% of buyers conduct… Read more »

Bad Social Marketers Lack Insights

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(Facebook Insights, that is!) Smart Marketing … uses social analytics to improve engagement. So, how smart a social marketer are you? See if you can answer these three questions: What was your competition’s most popular… Read more »

5 Must Ask Questions for a Marketing Agency Before Choosing

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  You’ve done your due diligence. After careful research into several marketing firms’ range of services, area(s) of specialization and track record, you’ve whittled down your list to two options. How do you decide which… Read more »

How to Brief a Marketing Agency

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You’ve selected a great marketing agency. Now it’s time for them to get to work! Before they’re off to the races, however, you have one very important hurdle to clear: writing the marketing brief. Back… Read more »

Where to Watch Fireworks July 4, 2017 in Buffalo and Western New York

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Where will you be celebrating Independence Day this year? As marketing specialists in Western New York, each year the team at BARQAR looks forward to the Fourth of July fireworks displays that take place throughout… Read more »