A Template for How To Craft Your Own Positioning Message

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Smart Marketing Tip: Clearly Define Your Positioning Message Your positioning message distinguishes your offerings from other companies’ in a way that matters to customers, so they know why they should buy from you – and… Read more »

What Is a Positioning Message?

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Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.… Read more »

Involve your Team in Social Strategy!

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If you’re using social media – you’re already on the right track! Social is a key way to build your company’s online reputation and presents a lot of opportunity to promote your brand and engage… Read more »

Why Buying a Stethoscope Doesn’t Make you a Doctor

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Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I… Read more »

Kids Eat Free!

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Kids seem to eat free all over the place these days!  Isn’t it about time that you, and your organization, got something for free too? With BARQAR Marketing, you can! Announcing the next in our… Read more »

Does Your Content Marketing Strategy Lack Action?

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You hear it more and more, and you see your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic,… Read more »

STOP Trying to Create Perfect Content – Just Create Content!

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The Beatles recorded 237 original songs (source), 17 of which went on to be number one (source). Picasso completed an estimated 13,500 paintings (source) Samuel L. Jackson has appeared in 122 movies (source) The point?… Read more »

Should Your Content Marketing Focus on Selling?

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There are many different reasons why your company may begin a content marketing program, and it is a great strategy to focus on. It can create thought leadership, help with SEO & driving traffic to… Read more »

BARQAR Client Profile: Tandoori’s Royal Indian Cuisine

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In WNY, if you are in the mood to dine on Royal Indian Cuisine, there is really only one option – an option that has been serving our area for more than 25 years –… Read more »

Watch Your Tone!

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WATCH YOUR TONE YOUNG MAN! I used to hear that a lot growing up….and I’m betting some of you did too!  But now a days, instead of conjuring up memories of being grounded, I’m reminded… Read more »