Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »
Smart Marketing Tip: Clearly Define Your Positioning Message Your positioning message distinguishes your offerings from other companies’ in a way that matters to customers, so they know why they should buy from you – and… Read more »
Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.… Read more »
If you’re using social media – you’re already on the right track! Social is a key way to build your company’s online reputation and presents a lot of opportunity to promote your brand and engage… Read more »
Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I… Read more »
Kids seem to eat free all over the place these days! Isn’t it about time that you, and your organization, got something for free too? With BARQAR Marketing, you can! Announcing the next in our… Read more »
You hear it more and more, and you see your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic,… Read more »
The Beatles recorded 237 original songs (source), 17 of which went on to be number one (source). Picasso completed an estimated 13,500 paintings (source) Samuel L. Jackson has appeared in 122 movies (source) The point?… Read more »
There are many different reasons why your company may begin a content marketing program, and it is a great strategy to focus on. It can create thought leadership, help with SEO & driving traffic to… Read more »
In WNY, if you are in the mood to dine on Royal Indian Cuisine, there is really only one option – an option that has been serving our area for more than 25 years –… Read more »
