These Are the Keys to a Successful Marketing Campaign

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Ready…FIRE! Aim. You’d never hit a bullseye with that approach, right? On the shooting range, there’s little consequence if you miss your mark. But when it comes to your company’s marketing, failing to take proper… Read more »

These Social Trends Will Put You Ahead of the Competition

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“If you’re not the lead dog, the scenery never changes.” This old adage is true for canines…and for your business, too! When it comes to social marketing, “the lead dog” stays on top of social… Read more »

Website Styles That Are Sure to Generate Traffic

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Still eking by with a website that’s little more than an online brochure? You’re missing out! A modern business website is your director of first impressions. Your 24/7/365 source of inbound leads. An essential part… Read more »

Track These 6 Email Marketing KPIs

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Time for a little Jeopardy make believe: Category: Digital Marketing Tribonds Alex Trebek: “A ruler. A scale. A sphygmomanometer.” Contestant: “What are ‘Things that won’t measure email marketing success,’ Alex!” Alex Trebek: “Correct!” OK, this… Read more »

A Recipe for Success: Digital Ingredients for Restaurants

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No matter what kind of restaurant you own, success starts with great recipes – for food AND marketing! As a restauranteur, you put a ton of effort into controlling the end product you put on… Read more »

Should I Geo-Target My SEO Campaign?

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Tired of nationals and other big brands dominating the web with their deep pockets? Want to rank better for the most relevant keywords for your niche? Ready to modernize your search engine marketing strategy –… Read more »

Which Would Work Better for Your Business – Facebook Ads or Google Ads?

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“I’ll have one of everything!” As kids, most of us dreamed of walking into an ice cream shop and ordering EVERYTHING on the menu. But while that sounds fun, we all know it’s not practical… Read more »

Key Pillars to Driving Business Growth and Change: Your People

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Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams… Read more »

A Template for How To Craft Your Own Positioning Message

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Smart Marketing Tip: Clearly Define Your Positioning Message Your positioning message distinguishes your offerings from other companies’ in a way that matters to customers, so they know why they should buy from you – and… Read more »

What Is a Positioning Message?

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Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.… Read more »