Tag: Marketing Tips
Which Would Work Better for Your Business – Facebook Ads or Google Ads?
“I’ll have one of everything!” As kids, most of us dreamed of walking into an ice cream shop and ordering EVERYTHING on the menu. But while that sounds fun, we all know it’s not practical
Key Pillars to Driving Business Growth and Change: Your People
Ever drive a car that’s out of alignment? Take your hands off the wheel for one second and it veers to one side – and quickly pulls you off course. Your sales and marketing teams
A Template for How To Craft Your Own Positioning Message
Smart Marketing Tip: Clearly Define Your Positioning Message Your positioning message distinguishes your offerings from other companies’ in a way that matters to customers, so they know why they should buy from you – and
What Is a Positioning Message?
Crouch in the northwest corner of the room, facing the wall, with your eyes closed and your arms covering your head. Well, that’s ONE kind of positioning message…but not the kind this post is about.
Involve your Team in Social Strategy!
If you’re using social media – you’re already on the right track! Social is a key way to build your company’s online reputation and presents a lot of opportunity to promote your brand and engage
Why Buying a Stethoscope Doesn’t Make you a Doctor
Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I
