Category: Social Media
Content Mapping – What Is It and How Can You Get Started?
When you first visit a business page, do you normally purchase something? Probably not. More likely, you search the site to learn about the company. You want to see how much consumers trust the business
Preparing Your Marketing Plan for a Recession
As you know, the U.S. is nearing a recession. This means consumers are cutting their spending. So, what does this reduced consumer spending mean for your digital marketing plan? Should you cut your marketing budget?
Don’t Let Good Content Wither Away – Here’s What to Do with It
Do you want to reach your brand’s content marketing goals? Obviously, yes! Do you know what the best channels are to distribute your content? Maybe not. Knowing what your goals and audience are helps determine
Your SEO Cheat Sheet for Impactful Blog Writing
Like us, you understand the importance of adding quality blog posts to your website. This type of content draws readers to your site and encourages them to learn from your information. The more these users navigate
How Social Media Can Nurture Your Consumer’s Life Cycle
As a small business owner, you know that engaging your consumers is one key to making continued sales. You also know that it typically costs less to secure repeat business from existing consumers than it
Can I Target My Email List on Facebook?
Is your SMB interested in an increased conversion rate among email sign-ups and a decreased cost per lead? Does it also seek a higher conversion rate among targeted members of your email list who either never purchased or have