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You Should Always Include This ONE Thing in Your Online Ads

Do you want to know a secret that can make or break your online ads?

Something that directly impacts your conversion rates?

Are you ready for it?

It’s a call to action!

What is a call to action

A call to action (CTA) is a written directive that encourages readers to take the desired action. The CTA can take the form of a text hyperlink, button or plain text with no link. Common examples include “Buy Now” or “Subscribe Today.”

Why does a CTA matter?

An effective CTA reduces decision fatigue and provides meaning for your context. Readers need to know what to do next and have a sense of urgency to take action. This increases your number of conversions.

How do you write a CTA for social media?

  • Use strong action words. Begin with a verb, such as “buy,” follow with an adverb, such as “now,” or a subject, such as “e-book.”
  • Use the text surrounding your CTA to reduce distractions and ease anxiety. For instance, remove any unnecessary links or images. Or, add the disclaimer “no credit card required.”
  • Encourage an emotional response. Add numbers or adjectives, make a promise, influence the fear of missing out (FOMO) or play up your unique selling point (USP). For instance, “Buy now and get 50% off!”
  • Ensure the CTA makes sense in the context. Keep in mind what your goal is and the type of content your CTA will be seen with.
  • Keep your CTA short. Use as few words as possible. Viewers should be able to read it at a glance.

Should you use A/B testing for your CTAs?

  • Running an A/B test lets you evaluate the strength of your CTA. You can experiment to see what is most effective for you.
  • Because audiences respond differently to CTAs, one CTA may outperform the other.
  • You can measure your CTA’s success by using a conversion rate formula. Take the number of clicks divided by the number of impressions, or times the CTA was viewed.

Need help with your online marketing?  

Our marketing experts can review what you’re doing well and provide practical suggestions to increase traffic, conversions and your bottom line. Learn more today!

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