The more your prospects move to the next stage of the funnel, the closer you are to a sale. And, the more sales you make, the more customers you gain.
So, what are some ways you can gain additional sales funnel conversions?
1. Establish your company brand
Show your business as an industry leader by creating awareness of your brand. You can do this by blogging about topics related to your product/industry. You also can use social networking to answer questions, provide advice, and request referrals and reviews.
2. Offer a lead magnet
Find a way to solve prospects’ pain points in exchange for their email address. Your lead magnet may include a landing page with content that addresses a specific problem. Your call to action should be designed to capture prospects’ contact information or make a sale.
3. Include a call to action
Include what the reader should do on every page of your site. Perhaps you want them to call to set up an appointment, complete a contact form, download a whitepaper, or watch a video. Clarify the next step by including a call to action multiple times on each page.
4. Offer a content upgrade
Give your readers the chance to gain exclusive bonus content by signing up for your email list. These lead magnets are specific to what is being read at the time. Include a link or image that opens an upgrade opt-in form when clicked.
5. Provide contact forms
Add subscribers to your email list through contact forms. Readers may choose to receive your e-newsletter in the form or on the confirmation page.
6. Pre-qualify prospects
Educate prospects on whether your product/service is a good fit for them through email. Send your subscribers answers to the 10 most frequently asked questions so they get to know and trust your company.
7. Integrate your CRM software with sales
Keep track of interactions with current and potential customers through your customer relationships management (CRM) software. This shows where prospects are in your sales funnel. Use your CRM, cookie detection, and retargeting to decide which email campaigns prospects should receive next.
8. Provide Targeted Content
Integrate your e-commerce platform with your email marketing to email promotions to prospects and customers. Include automatic emails offering your products/services to prospects who reach the end of a drip campaign. This may include free shipping to customers who abandon their shopping cart without purchasing.
9. Encourage referrals
Ask your customers who they know would benefit from your products/services. Offer a discount on their next purchase if they refer someone who becomes a customer.
10. Resell, cross-sell and upsell
Nudge your customers to repurchase the products/services they already enjoy. Encourage them to purchase more expensive items, packages, or add-ons during the checkout process or in a follow-up email after the purchase.
Need help getting more conversions?
Contact the digital and inbound marketing experts at BARQAR. We offer a full complement of strategic marketing solutions to increase high-quality leads – and close more sales.