Website Styles That Are Sure to Generate Traffic

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Still eking by with a website that’s little more than an online brochure?

You’re missing out!

A modern business website is your director of first impressions. Your 24/7/365 source of inbound leads. An essential part of creating amazing customer experiences and building relationships. And in some cases, your eCommerce hub and even your recruiter.

Does your website do all that for you?

Thanks to advances in processing technology, the average lifespan of a website is just two years. But if you think you might need a new website, it can be overwhelming to determine which design features and technology are right for you. So, today’s post is all about simplifying your decision-making process.

BARQAR offer three website styles:

 

How do you choose the right website for your business?

Each of our site styles is built to generate targeted traffic, drive sales leads, and convert prospects to customers. To choose the right option for your business, consider the following factors:

Timeline.

  • How quickly do you need your website to be built?

If your deadline is tight, templated solutions like our Value Sites and Starter Sites might be the right option. We offer a wide range of pre-built designs, many with flexible branding and layout options, that will dramatically shorten your development time – and yield a high-performance site that feels unique to your business.

If development time isn’t an issue, a Custom Site offers opportunities for unlimited creative potential. Our team will design a completely unique site from the ground up – the sky’s the limit!

Competition.

  • Are your top competitors local, national, or a mix of both?
  • Do they have extremely robust, powerful sites – or do they all look and perform about the same?

If it’s the latter, a Value Site or Starter Site may be sufficient. But if the digital competition in your market is stiff, a Custom Site offers unique opportunities for your company to stand out and deliver exceptional user experiences:

  • Design. Our developers and designers consult with you to build a high-performance site that’s attractive, fast, powerful, simple to use – and really WOWs visitors.
  • SEO. We can help build your unique SEO strategy from the ground up, resulting in higher search engine rankings that outperform your competition.

Functionality.

  • What do you need your site to do for you?
  • How will prospects and customers use your site?
  • How simple (or complex) are your products/services and organization as a whole?
  • Do you have a brick-and-mortar – or is your website the primary way customers conduct business with your organization?

Logically, the more complex your business needs, the more robust your site must be. BARQAR’s team built a suite of plugins to optimize performance for all of our website styles, making them both powerful and easy to use:

  • Testimonials and case studies plugins make it simple to add, edit, and categorize reputation-building content.
  • Our email marketing plugin makes it simple to grow a permission-based email marketing list, including an opt-in form.
  • The CTA Fly-in plugin makes it easy to add eye-catching popups and fly-ins that grab site visitors’ attention, and ultimately drive conversions.
  • The Team Profiles Manager plugin allows you to display customized team member profiles – so visitors can get to know your staff.

All these products work “out of the box” on any of our sites, yet can easily be configured to meet your specific needs. But if you need more complex functionality, such as a custom form, third-party integration, or unique interactive feature, a Custom Site may be your best option.

Need a better website?

Choosing the right website for your business is a weighty decision – and we’re here to help you navigate the process! We’ve built more than 1,000 websites and monitor traffic analytics on 500+ every month (so we know what works!)

Let BARQAR’s marketing experts help you explore your options, and then build a dynamic, high-performing, responsive website that attracts, engages, and converts – and builds a healthier bottom line for your business.

 

avoid marketing mistakes!

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